Ola launches ‘My Ride. My Cause’ initiative to support cancer care efforts in India

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Indian ride-sharing company Ola has today launched ‘My Ride. My Cause.’ to its platform. By doing this, Ola plans to crowdsource funds and support the cause of cancer by leveraging its network of customers across India.

The company has partnered with Tata Trusts’ Alamelu Charitable Foundation (ACF) for this initiative. As a part of ‘My Ride. My Cause.’ Initiative, all Ola customers will have the option of contributing Re. 1 per ride towards the cause. This contributed by Ola will then be used by the Tata Trusts’ ACF tosed to make cancer care affordable and available in rural and remote areas of India.

In 2016 alone, around 14.5 lakh cancer cases were reported in India. Factors like lack of infrastructure, skilled human resources, and a shortage of cancer prevention programs in the country further make the situation worse.

Tata Trusts has taken on the mission to support the delivery of affordable and accessible care, and motivate people for regular screening. The company has now partnered with Ola, which facilitates millions of rides across the country, for crowdsourcing funds for the cause.

Speaking about the new initiative, Ola’s CEO Bhavish Aggarwal said,”We are proud to introduce ‘My Ride. My Cause.,’ a unique and national-scale initiative to crowdsource support for critical social causes. As a homegrown and leading mobility platform, Ola is committed to enabling holistic well-being and prosperity of the country.”

He further added, “This initiative reiterates our commitment as it will unify millions of Ola customers to mobilise funds and ensure that aid reaches where it is needed the most in our country. Tata Trusts has been a staunch supporter of a number of pressing issues, and we are proud to partner with them and lend muscle to their efforts to strengthen cancer care in India. I encourage all our customers and employees to do their bit and join the fight against cancer.”

Ola launches ‘My Ride. My Cause’ initiative to support cancer care efforts in India

 

Indian ride-sharing company Ola has today launched ‘My Ride. My Cause.’ to its platform. By doing this, Ola plans to crowdsource funds and support the cause of cancer by leveraging its network of customers across India.

The company has partnered with Tata Trusts’ Alamelu Charitable Foundation (ACF) for this initiative. As a part of ‘My Ride. My Cause.’ Initiative, all Ola customers will have the option of contributing Re. 1 per ride towards the cause. This contributed by Ola will then be used by the Tata Trusts’ ACF tosed to make cancer care affordable and available in rural and remote areas of India.

In 2016 alone, around 14.5 lakh cancer cases were reported in India. Factors like lack of infrastructure, skilled human resources, and a shortage of cancer prevention programs in the country further make the situation worse.

Tata Trusts has taken on the mission to support the delivery of affordable and accessible care, and motivate people for regular screening. The company has now partnered with Ola, which facilitates millions of rides across the country, for crowdsourcing funds for the cause.

Speaking about the new initiative, Ola’s CEO Bhavish Aggarwal said,”We are proud to introduce ‘My Ride. My Cause.,’ a unique and national-scale initiative to crowdsource support for critical social causes. As a homegrown and leading mobility platform, Ola is committed to enabling holistic well-being and prosperity of the country.”

He further added, “This initiative reiterates our commitment as it will unify millions of Ola customers to mobilise funds and ensure that aid reaches where it is needed the most in our country. Tata Trusts has been a staunch supporter of a number of pressing issues, and we are proud to partner with them and lend muscle to their efforts to strengthen cancer care in India. I encourage all our customers and employees to do their bit and join the fight against cancer.”

 

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