Name of Startup: Softwares.Deals
Founded in: 2026
What is the problem being solved by your startup / business?
Softwares.deals is a directory of verified coupon and promo codes for software and AI tools. We track discounts across 100+ SaaS and AI products, with per-tool coupon pages, test dates, category browsing, and deal guides, so shoppers can find a working code fast.
When and how did you come up with the idea for the business?
The idea for Softwares Deals came from a simple problem: finding a genuinely working discount code for software and AI tools can be surprisingly difficult. Many coupon websites contain outdated, duplicated, or unverified codes, which creates frustration for users and makes it harder for software companies to reach customers through meaningful promotions.
We saw an opportunity to build a more useful and trustworthy alternative. Softwares Deals was created as a focused directory for verified promo codes and discounts for software and AI tools, with individual deal pages, testing dates, categories, and regularly updated deal guides.
As the software and AI ecosystem continues to grow, we believe there is increasing value in helping users discover the right tools while giving software companies another channel to reach potential customers. Our goal is to make software discounts easier to find, easier to verify, and more useful for both sides of the marketplace.
Who is the customer? What is the typical profile of your target customer? Where would they be located?
Our target customers are primarily individuals and businesses actively looking for software, SaaS, and AI tools while also seeking discounts or promo codes before making a purchase.
The typical user includes entrepreneurs, startup founders, freelancers, marketers, developers, creators, agencies, small businesses, and professionals who regularly evaluate software subscriptions and want to reduce their costs. We also serve users who compare multiple tools before deciding which product best fits their needs.
Our audience is global, with a strong focus on English-speaking and digitally active markets such as the United States, United Kingdom, Canada, Australia, and other international markets where SaaS and AI adoption is high.
On the business side, our target partners are SaaS and AI companies that want to increase product visibility, attract new customers, and distribute exclusive or verified promotional offers.
What are three key lessons from your startup journey that you’d like to share with aspiring entrepreneurs?
Solve a real problem, not just a business idea. Start by identifying a genuine frustration that people experience and build something that makes their lives easier. For Softwares Deals, this meant focusing on the difficulty of finding reliable, working software and AI promo codes.
Build trust through consistency. In a crowded online market, providing useful and accurate information consistently is more valuable than simply having a large amount of content. Regularly checking deals and keeping information up to date helps build credibility with users and partners.
Start small and keep improving. You do not need everything to be perfect before launching. Start with a focused product, listen to users, measure what works, and continuously improve based on real-world feedback. Small improvements made consistently can create meaningful long-term growth.
How can people contact Softwares Deals?
Email: contact@softwares.deals
Where is Softwares Deals based?
Singapore
What is the website?
How many employees does the company have?
25–50
