YiChi: An App To Learn Mandarin Chinese With Cue Cards



FOUNDED IN (Year): 2019


THE IDEA: What is the problem being solved by your startup / business?:

Mandarin is a tonal language (where a change in tone can change the whole meaning intended). For years/decades learners are trying to learn Mandarin Chinese language as a second language with an objective to speak but they are falling short because the current methods of pronunciation is not efficient and since the Mandarin Proficiency exams (HSK) didn’t test pronunciation, the current mandarin learning solutions never addressed pronunciation efficiently. For any learner who is trying to practice speaking needs to be provided with immediate corrective feedback on their pronunciation specially the tone

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Master of Chinese Linguistics from Beijing University in China, with expertise in BCT & HSK with an overall teaching experience of more than 10+ years to more than thousands of students across the world.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Mandarin Language Learners, Language Enthusiast, B2C

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

YiChi is the first Mandarin language learning app that trains you to speak in real-life conversations.

It helps learners practice speaking Mandarin Chinese in an engaging, immersive conversations where the learners are provided with a detailed feedback powered by AI. Learners learn what they care about, develop confidence, and never feel judged.

HQ City: Gurugram, Haryana, India

Website URL: https://yichi.app/

Number of Employees: 1-5

Company / Founder’s LinkedIN URL::