HEDONOVA: A Fund For Alternative Assets Including NFTs

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NAME OF STARTUP: Hedonova

FOUNDED IN (Year): 2020

FOUNDER: Alexander Cavendish

THE IDEA: What is the problem being solved by your startup / business?:

There are more alternative assets than there are stocks on the NYSE. The sheer optionality and the lack of research and data, it becomes hard for investors to get exposure to alternatives.

Hedonova solves this by acting as a single window into alternative investments.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

The cofounders – Alexander Cavendish, CEO is ex-Morgan Stanley. Suman Banerjee, CIO is ex-Millenium Partners.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

investors, B2B, business owners, financers

LESSONS TO SHARE: What 3 key lessons from your startup you’d like to share with other entrepreneurs?:

Hedonova is a single fund for alternative assets like art, wine, startups, real estate, equipment financing, litigation financing, and more. Open to US and international investors. Investments start at $1000.

HQ City: Los Angeles, Paris, France

Website URL: https://www.hedonova.com

Number of Employees: 1-5

LinkedIN URL: https://www.linkedin.com/company/hedonova