NAME OF STARTUP: Hedonova
FOUNDED IN (Year): 2020
FOUNDER: Alexander Cavendish
THE IDEA: What is the problem being solved by your startup / business?:
There are more alternative assets than there are stocks on the NYSE. The sheer optionality and the lack of research and data, it becomes hard for investors to get exposure to alternatives.
Hedonova solves this by acting as a single window into alternative investments.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
Alexander Cavendish, ex-Morgan Stanley and Davidson Kempber, focused on European equities and currency derivatives. Suman Banerjee is ex Millenium Partners and Davidson Kempner, focused on head alternative investments.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
investors, B2B, business owners, financers
LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:
Hedonova is a single fund for alternative assets like art, wine, startups, real estate, equipment financing, litigation financing, and more. Open to US and international investors. Investments start at $1000.
HQ City: Los Angeles, Paris, France
Website URL: https://www.hedonova.com
Number of Employees: 1-5
LinkedIN URL: https://www.linkedin.com/company/hedonova