NAME OF STARTUP: Story Worth
FOUNDED IN (Year): 2012
FOUNDER’S NAME: Nick Baum & Krista Baum
THE IDEA: What is the problem being solved by your startup / business?:
Many families struggle to capture and preserve life stories and memories. Storyworth solves that by sending weekly prompts (via email or voice) and gathering those responses and unlimited photos to compile into a beautiful keepsake hardcover book — making it easy to build a legacy of shared stories.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
When Nick Baum left his job as a product manager, he wanted a way to help his father chronicle his life experiences. The concept emerged from a side-project that delivered daily questions by text and compiled replies into a mini diary.
That idea evolved into Storyworth: combining weekly prompts, voice or email responses, photo uploads, and a high-quality printed book so families could preserve memories for generations.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
The typical Storyworth customer is an adult (often 40 +) who values family, heritage and storytelling. They may be looking for a meaningful gift for a parent or grandparent, or want to preserve their own legacy.
They’re comfortable using email or voice recording, and they have photo-memories to share. Geographically, they are located primarily in the U.S., though the service is relevant to English-speaking families internationally.
LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:
Begin with a simple prototype focused on a real pain point — in our case, helping families turn stories into a book.
Focus on customer experience & simplicity — we built the process so anyone could contribute by email or voice and upload photos easily.
Build a sustainable model before scaling — we kept the business lean and focused on value and quality rather than chasing rapid growth.
Contact: pr@storyworth.com
HQ City: San Francisco
Website URL: https://www.storyworth.com
Number of Employees: 1-5
