Setline is a fitness platform designed to make daily workouts simpler, more consistent and easier to follow. By answering a few quick questions about available equipment, training preferences, fitness goals and available time, users receive a personalised workout session they can repeat every day. Its offering also adds workout tracking, meal planning, food swaps and grocery lists, bringing exercise and nutrition together in one convenient platform.
NAME OF STARTUP: Setline
FOUNDED IN (Year): 2026
FOUNDER’S NAME: Setline Team
THE IDEA: What is the problem being solved by your startup / business?
Many people want to exercise at home but do not know what to do on a given day, have no gym access, and lose motivation planning a session around the equipment they actually own. Setline solves this planning problem.
It is a free home workout planner that runs in the browser: answer three questions about your equipment, training style, and goal, and it builds a full follow-along session for tonight, plus a matching meal plate from real recipes, with no download and no gym needed.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?
Setline was built around a simple observation from its product design: the hardest part of home fitness is often deciding what to do tonight, not doing the workout itself. The Setline Team therefore designed a planner that removes that decision.
Instead of browsing random videos or copying generic plans, a user answers three questions — equipment, training style, and goal — and receives one complete follow-along session for tonight, together with a matching meal plate, so training and food support each other in a single, practical routine.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?
The typical Setline customer is a busy adult who trains at home, with little or no equipment, who wants a clear plan for tonight rather than a long programme to study. They may be a beginner starting a fitness habit or an experienced home trainer who wants variety and structure. Setline is web-based and available anywhere, starting with users in the United States.
LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?
Three lessons shape how Setline is built.
1. Reduce decisions: People follow through when tonight’s session is already planned for them.
2. Design for real homes: A plan must adapt to the equipment, style, and goal each person actually has, not an ideal gym.
3. Keep the core free and simple: Setline’s player is free forever, runs in the browser with no download, and optional Pro features — last-rep progressions, full recipes, and training logs — are added only where they genuinely help users progress.
EMAIL: contact@setline.cc
HQ CITY: San Francisco
WEBSITE URL: https://setline.cc
NUMBER OF EMPLOYEES: 1–5
