NAME OF STARTUP: Amorus
FOUNDED IN (Year): 2021
FOUNDER’S NAME: Elizabeth Dell
THE IDEA: What is the problem being solved by your startup / business?:
There is no app for couples to maintain and deepen our closest relationships. 70% of adults are in relationships, 80+% of us use phones for intimate conversation, but more than half of us are uncomfortable talking to our partners about pleasure.
Failures to communicate, especially around intimacy, is the top relationship-ending problem. Most of us want flirting, intimacy and pleasure with our partner, but don’t know how – leading to more than 500,000 searches for “help with sexting” each month.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
Elizabeth Dell is the CEO and Founder of Amorus, the intimacy app for partners. Elizabeth is a certified sex educator with a Masters in Public Health from UC Berkeley and a lifetime interest in sexuality and communication.
Prior to Amours, Elizabeth produced indie feature films, including Destination Wedding, starring Winona Ryder and Keanu Reeves. Amorus was built out of a personal need. At the start of the pandemic, I was searching for ways to connect remotely with my partner.
I wanted spicy fun with them, but it was hard to find activities and games and ideas in a space that felt safe and welcoming. Amorus is built for all of us who want to flirt with our partners with games and tools to make our relationships spicier!
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
Love, dating, relationships
LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:
Amorus is the relationship intimacy app. Amorus makes digital intimacy (aka spicy chat on your phone) more private (encryption, deletion controls, emoji shortcuts), more engaged (embeds tools for consent/boundaries/etc), and more creative (games to flirt and uncover shared fantasies). Amorus is a native iOS app available in the App Store.
HQ City: Los Angeles, California, USA
Website URL: http://www.amorus.net/
Number of Employees: 1-5