HOLIDAY MARKETING: 7 Strategies for Small Businesses To Drive Sales

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Once again, it’s that time of year! The holidays are approaching, and retailers throughout the country are preparing for this critical time of year.

Through unique offerings and distinctive experiences, organizations have a perfect opportunity to strengthen reputations and attract new and loyal customers during this time.

People don’t just spend more money at this time of year; they also buy from businesses they don’t usually visit, to buy gifts for their friends and family.

It would be best if you went into the next Christmas season with a clear strategy for increasing sales. Companies that go into the holiday season without planning will be left behind.

Every other well-informed company will be riding the same wave, hence, you should expect tough competition. However, with a bit of imagination and planning in the lead-up to the holidays, there’s no reason you can’t attract a large audience and boost sales even on a tight budget or under business term loans.

High consumer confidence and a strong economy lead to a very successful holiday shopping season.

Every year, the holiday makes retail sales rise. In a nutshell, customers are expecting to spend about a billion dollars this holiday season, and you must be prepared to take your piece.

Smaller firms must use the most gratifying yet cost-effective techniques to move their organization forward. They frequently have more resources and finances to boost marketing efforts.

Creating spectacular holiday marketing strategies might seem incredibly daunting, especially during a pandemic. Stick on the essentials and don’t become overwhelmed.

7 Holiday Marketing Strategies for Small Businesses: 

Most individuals associate the festive period with November and December, but the season begins much earlier for small businesses. Whether you are a small business owner or a part of the marketing team, the festive season has already begun. 

Here are seven ways of promoting your small business during the holiday season:

  1. Collaboration with Local Businesses and Nonprofits

Collaboration with other smaller firms and participation in local activities are always effective ways of raising brand awareness. Broadcast holiday activities or collaborate with another company to participate in social media activities. 

Individuals are trying to find new ways to give back, especially during the festive season. It’s a good idea to provide a route for them to give something back and make donations to a cause through your company. This motivates them to spend more money on your products and services.

  1. On the radio, you can reach out to more people.

Consider radio when developing your festive advertising campaigns. Radio ads significantly affect 65 percent of radio audiences’ purchasing behavior, and radio reaches nine out of ten adults ages 25 and 54 every week, such as holidays!

That’s a big audience to reach out to in the run-up to the holiday breaks.

  1. Make changes to your social media pages and storefront.

Adapt your social media for the festive season by raising your posting frequency and trying different things with some festive content. To reach more customers, advertise special offers, bargains, and product innovations through all forms of media.

You should keep updating your storefront to spread festive cheer and get customers in the spirit of the season! Designing your storefront may even result in a few new buyers from passers-by.

  1. Promotional strategies and benefits are available.

Even if you’re a small business, participate in special days like Cyber Monday, and Small Business Saturday sales to attract more holiday shoppers.

Keep in mind to offer rewards to those who prefer online shopping. To encourage your consumers to buy more, offer discounts such as free shipping.

  1. Secure Purchasing Measures Should Be Provided

Customers seek safe ways to buy as we proceed to explore this pandemic. To enable consumers to buy your goods or services conveniently, provide online shopping, curbside pick-up, or drive-through selections.

This provides your consumer a sense of safety while demonstrating your concern and commitment to your society.

  1. Make a Gift Guide

When it comes to online shopping, customers prioritize convenience. Making gift guides for your consumers to quickly make purchases for their friends and family is a beautiful way to provide this for them.

Make it simple to discover by promoting them on media platforms and making the guides available on your web page.

  1. Emails for the Holidays

Throughout the festive season, send out frequent emails. Send notifications to your consumers about special offers, exclusive products, occasions, and store up-to-dates, and message those gift guides to them for fast and straightforward access.

This is also the best way of keeping them updated on essential shopping safety procedures you will be implementing during the busy holiday season.

Final Thoughts

The holiday season is crucial when a solid marketing strategy can help improve sales significantly. People are ready to spend because they perform last-minute present buying or looking who to deal with for a specific service or product. It allows them to decide which businesses they wish to work within the coming year.

Being at the top of your competitors’ minds and having your product/service readily available provides you with a distinct advantage.

If your traffic spikes over the holidays, it’s only natural to think of marketing with a larger budget and more focused content and channels that will help your bottom line. 

Holiday marketing can drive sales for many reasons, such as more demand and intent to buy than usual. More clients are actively searching to buy throughout the Christmas season. Holidays are attentive to delivering a sense of speed that promotes consumers to buy.

A great marketing strategy uses not only one method but many as they can be for holiday marketing enterprises to capitalize on consumers’ positive mood.

Customers are rewarded with cute gifts and discounts due to holiday marketing, while the company is rewarded with improved revenue and reputation.


Brand Note

SMB Compass is a bespoke business financing company focused on providing financing and education to small businesses across the United States.