Founded in 2026 by Croatian entrepreneur Milan Gudeljević, Tourizzy is bringing together local storytelling, digital experiences and tourism technology to help travellers explore destinations at their own pace. With more than 200 tours across European cities, the startup is building a bridge between local expertise and the modern traveller’s smartphone.
The Problem: Travellers Want Authentic Experiences, Not Just Generic Recommendations
Every destination has stories worth discovering.
A historic street may hold centuries of history. A local neighbourhood may have hidden cafés, architectural treasures and cultural traditions that never make it into conventional travel guides. Yet visitors often struggle to find the right information at the right moment.
They search across multiple apps, browse scattered recommendations and sometimes miss the very experiences that make a destination special.
Tourism businesses face a parallel challenge. Hotel receptionists, hostel teams and visitor centres repeatedly answer the same questions: What should we see? Where should we go? How do we get there? What is worth exploring nearby?
Providing personalised recommendations takes time, while traditional guided tours depend on schedules, availability and staffing.
Tourizzy aims to solve this problem by turning local knowledge into high-quality, self-guided video tours that travellers can access directly from their smartphones.
The concept is straightforward: make destination knowledge available whenever visitors need it, without requiring a live guide or a fixed tour schedule.
Meet the Founder: Milan Gudeljević
At the centre of Tourizzy is Milan Gudeljević, a Croatian entrepreneur and digital product specialist whose work brings together technology, branding, storytelling and real-world visitor experiences.
Milan is also the founder of Toureasy d.o.o. and has led projects through VR Pole / artivio;Studio for international brands and attractions, including Museum of Illusions.
His professional background spans digital experiences, web development, interactive tourism solutions and creative technology. This combination places him at the intersection of two industries that increasingly depend on one another: travel and digital experience design.
Tourism is ultimately about helping people understand and connect with a place. Technology can make that connection easier to access, but it must also preserve the human knowledge and storytelling that give a destination its character.
Tourizzy reflects this approach by combining digital delivery with experiences guided by real local guides.
Rather than treating technology as a replacement for local expertise, the platform uses it to make that expertise available to more people.
How Tourizzy Works
Tourizzy is a digital touring platform designed to help travellers discover destinations independently while giving tourism businesses a practical way to offer additional value to their guests.
The platform connects three groups: travellers looking for meaningful experiences, local guides and destination experts who provide the knowledge, and tourism businesses that want to make those experiences accessible to visitors.
1. Self-guided video experiences
Travellers can explore destinations at their own pace using their smartphones. Video-based storytelling helps them understand what they are seeing, discover local context and move through an experience without depending on a live guide.
2. Distribution through tourism partners
Hotels, hostels, camps, travel agencies, destination management companies, tour operators, tourist boards and visitor centres can offer Tourizzy experiences through QR codes and direct links.
This makes it easier to connect guests with relevant local activities without adding another demanding operational responsibility to the tourism team’s workload.
3. Engagement analytics
Tourizzy also gives tourism partners access to engagement analytics, helping them understand how visitors interact with their digital experiences.
For tourism businesses, this creates an opportunity to move beyond simply distributing recommendations towards understanding which experiences attract visitor attention.
4. A scalable content model
By structuring local knowledge into digital tours, the platform can make experiences available beyond the limited hours of a conventional guided tour.
This gives local experts a digital channel for sharing their knowledge while allowing tourism businesses to offer experiences to visitors at different times and across multiple locations.
Why Self-Guided Tourism Is an Opportunity
The travel experience increasingly extends beyond booking a flight or reserving accommodation. Travellers also want to know what to do after they arrive.
Digital maps, online recommendations and travel applications have made destination information easier to find. However, information alone does not always create a compelling experience.
A list of landmarks tells visitors where to go. A well-designed tour can explain why a place matters, what to notice and how one location connects to another.
This distinction is where video storytelling becomes valuable.
Tourizzy’s model combines the accessibility of smartphone-based travel tools with the narrative dimension of guided experiences. Travellers retain control over their pace, while local knowledge provides context that a generic recommendation list may lack.
For independent travellers and city-break visitors, this can mean greater flexibility. For hospitality businesses, it offers another way to help guests discover the destination beyond the property itself.
From Local Expertise to a Digital Tourism Network
Tourizzy is not limited to individual travellers.
Its business-to-business model creates an opportunity to work with the wider tourism ecosystem, including hotels, hostels, camps, travel agencies, destination management companies, tour operators, tourist boards and visitor centres.
These organisations already have relationships with travellers, but they may not have the resources to develop and maintain their own digital touring products.
A platform such as Tourizzy can help bridge that gap by providing an established way to distribute experiences and measure engagement.
The startup reports that its platform currently features more than 200 tours across European cities and works with travel and hospitality partners, including Turneo and Viator, the Tripadvisor-owned experiences marketplace.
That existing catalogue and partner ecosystem give Tourizzy a foundation from which to develop its offering further. Its longer-term opportunity will depend on the quality of its tours, the strength of its distribution partnerships and its ability to demonstrate measurable value for both travellers and tourism operators.
The Business Opportunity: Making Every Guest a Potential Explorer
Consider a traveller checking into a hotel late in the evening.
The reception team may be busy, the local visitor centre may be closed, and a scheduled guided tour may not be available until the following morning.
A digital tour could help that visitor discover nearby attractions, understand the local area and plan an independent exploration.
The same model could serve a family staying at a campsite, a couple on a weekend city break or a visitor who prefers exploring without joining a group.
For accommodation providers, the potential value extends beyond convenience. Offering useful local experiences can improve the guest journey, strengthen the property’s destination knowledge and create additional opportunities to connect visitors with local businesses.
For destinations, digital tours offer another channel for distributing local stories and helping visitors explore beyond the most familiar attractions.
The key commercial question is whether these experiences can generate sustained engagement and become a useful part of the tourism partner’s regular guest offering.
Tourizzy’s focus on partner distribution and engagement analytics addresses both sides of that challenge.
Three Lessons for Entrepreneurs From the Tourizzy Model
Tourizzy’s approach highlights three useful lessons for founders building products at the intersection of technology and traditional industries.
1. Solve a recurring problem, not just a technology problem.
The value proposition begins with a practical challenge: travellers need useful destination information, and tourism staff have limited time to provide it repeatedly. Technology becomes valuable when it addresses that everyday friction.
2. Build around an existing ecosystem.
Rather than relying exclusively on individual travellers discovering a new platform, Tourizzy can reach users through hotels, travel agencies, tour operators and other established tourism businesses. Partnerships can help digital products reach customers at the moment they need them.
3. Make the experience measurable.
Creating a digital experience is only part of the job. Understanding whether visitors engage with it gives tourism partners a stronger basis for evaluating its usefulness and improving the offering.
These principles extend well beyond tourism. They apply to startups attempting to digitise services, distribute specialist knowledge and improve customer experiences across established industries.
What Comes Next for Digital Tourism?
The next phase of travel technology will likely involve more personalised, contextual and interactive experiences.
Digital tours could become increasingly responsive to travellers’ interests, available time, preferred pace and location. Advances in AI may also create opportunities to make destination information easier to navigate and to help local experts develop and maintain digital content.
For platforms such as Tourizzy, the challenge will be to use new technology without losing the authenticity that makes local storytelling valuable.
A digital experience should not simply reproduce a generic travel guide on a smartphone. It should help visitors understand a destination through the knowledge of people who know it well.
That balance between scalable technology and human expertise could become an important differentiator in the future of tourism.
Tourizzy is building around a simple but useful idea: local knowledge should not be limited by a guide’s schedule, a visitor centre’s opening hours or a traveller’s ability to find scattered information online.
By combining self-guided video tours, partner distribution and engagement analytics, the startup is developing a digital layer between destinations, tourism businesses and the people who visit them.
Ultimately, the promise of Tourizzy is not just that travellers can take a tour without a live guide. It is that local stories can travel further, reach more visitors and become part of the journey whenever people are ready to explore.
Startup Details
- Startup: Tourizzy
- Founded: 2026
- Founder: Milan Gudeljević
- Headquarters: Zagreb, Croatia, EU
- Team size: 5–25 employees
- Website: https://tourizzy.com/
- Email: info@tourizzy.com
- Platform: More than 200 tours across European cities
- Partners: Turneo and Viator (Tripadvisor)
- Slugline: Self-guided video tours powered by locals
Explore Tourizzy: https://tourizzy.com/
(StartupANZ Spotlight celebrates the founders, ideas and emerging businesses shaping the future of technology, travel and entrepreneurship.)
