NAME OF STARTUP: Vegan Check – Find Plant-based products and services thru an App
FOUNDER: Wagner Rosati
THE IDEA: What is the problem being solved by your startup / business?:
More and more veganism is growing all around the world, every day new products are launched in the market, from food products to clothes and plant-based supplements.
People are interested to know these products or services and learn from one another, but they are not always sure about what Products or Services are vegan (cruelty-free).
This can result in reduced purchases, buyers’ remorse, or purchases of only familiar brands. Users get frustrated when they find products they need from the search engines, but they are not located in the local they live in. Vegan Check comes to resolve these pains.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
A creative designer with over 15 years of experience working from Ad Agencies to Web studios, across a range of industries, from the concept ideas to the final product.
My understanding of technology and consumer behavior helps me to enhance the usability in the interaction between customers and products and give a great user experience. Skilled in User Experience (UX), User Interface Design, Mobile Applications, and Graphic Design.
My experience includes working with brands such as BMW, Musgrave, Kerry Group, Bank of Ireland, Axa, BWG, Lidl, Ryanair.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
Vegans, vegetarians, plant-based diet, lactose intolerance, healthy life style, vegan curious.
LESSONS TO SHARE: What 3 key lessons from your startup / product journey you’d like to share with aspiring entrepreneurs?:
A centralised access point helping you to get plant-based products and services based in your location. The outcome for animals not to be used as products, enabling people to realize how they can help this happen in a socially fun way.
City: Dublin, Ireland
Website URL: https://www.vegancheckapp.com/
Number of Employees: 1-5