SCRIBE: Auto Generate Knowledge Playbooks For Your Startup



FOUNDED IN (Year): 2019

FOUNDER’S NAME: Jennifer Smith

THE IDEA: What is the problem being solved by your startup / business?:

With more processes and applications than ever before, how we work has changed. How we share how-to has not kept up — leaving teams to rely on calls, meetings, and shoulder tapping to share processes and workflows.

As a result, employees and customers don’t have consistent access to the expertise they need and SMEs spend more time explaining and less time actually doing their work.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Jennifer Smith – Scribe Co-founder and CEO, formerly at McKinsey & Company and Greylock Partners. Princeton and Harvard Business School alum.

Aaron Podolny – Scribe Co-founder and CTO. Former Google engineer (via acquisition of his previous company).

Yale University alum. Jennifer and Aaron founded Scribe because companies are adopting new tools and ways of working at a breathtaking rate, but they continue to leave behind the only thing that really matters: the humans.

Knowledge workers are adept at interweaving a multitude of tools and systems together into increasingly complicated processes, but this expertise has been nearly impossible to capture and surface.

Scribe changes that. Now, expertise is collected automatically, so everyone can access the know-how they need to do their best work.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

IT, Sales Operations and Enablement, Customer Support, Customer Success, HR and Startups

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Scribe makes sharing how-to effortless. Simply by watching a user work, Scribe automatically generates visual step-by-step guides. Each guide is ready to share with a single click or can be embedded into other platforms to provide visual, up-to-date documentation.

With Scribe, anyone to share “how-to” in a matter of seconds – meetings to “show me that one thing again” and follow up questions are a thing of the past.

At the same time, new hires, customers, teammates and more have instant access to the relevant, comprehensive know-how they need to success in their roles.

Anyone who has ever needed to share “how-to” can use Scribe — whether you’re an IT analyst creating documentation for a new app, a manager onboarding new hires or a support rep showing a customer how to use a product.

Scribe is loved by teams across tens of thousands of organizations, ranging from technology startup unicorns like Human Interest to Fortune 500 companies like LinkedIn.

HQ City: San Francisco, California, USA

Website URL:

Number of Employees: 1-5