SHOOGLE: A Workplace Wellbeing & Motivation Platform

employee performance

NAME OF STARTUP: Shoogle – A Wellbeing and engagement app and platform

FOUNDED IN (Year): 2020

FOUNDER: Alex Osborne

THE IDEA: What is the problem being solved by your startup / business?:

Organisations keep guessing what their employees needs are They run surveys every six months which means their learning cycle is far too long. The have no bottom up data of how their employees interact with their own wellbeing in their own way.

There is a lack of awareness that you get employee performance by focusing on wellbeing. Organisations will not be able to hire or retain talent unless they invest in some form of wellbeing and engagement Managers are uninformed and need this data at scale to be able to invest their resources in the right places Wellbeing is seen as an individual endeavour, yet! the data is clear, connection is everything.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

My difficult childhood experiences grew a strong desire for safe connection and acceptance. Until my mid-20s I struggled with both my physical and mental health; I was a smoker, overweight, had negative thoughts and much more.

One day a friend invited me for a run; I could hardly do one mile without coughing up. With great effort I persisted and over time I discovered a connection between running and my desire to grow and overcome my past.

I found a new sense of freedom and it was liberating. I became both mentally and physically stronger and it taught me to push my limits and in return I saw some significant changes in my life.

I found a tribe.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Head of Human Resources, Head of HR, Head of People, Head of Wellbeing, Head of Rewards and Employee Benefits, Director of Human Resources, Director of HR, COO

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Our mobile app and platform help businesses to become more connected, engaged and motivated. We help busy employees connect with and work on their goals and wellbeing together. Accelerate learning and performance with shoogle pulse™️ and engagement data.

HQ City: London, UK

Website URL:

Number of Employees: 1-5