QUESTION 1: What is the core problem being solved by your startup / business?:
We provide affordable advertising to small and medium sized businesses.
QUESTION 2: When and how did you come up with the idea for the business?:
In 2014 we saw a number of business directories and marketing agencies which varied in traffic and quality. We decided to create our own at the best price and improve on other directories.
QUESTION 3: How does your startup generate / plans to generate revenues ?:
At present we are not making a profit and may move towards this in the future.
QUESTION 4: What is the typical profile of your target customer? Where would they be located?:
Our typical customer is located in Australia.
QUESTION 5: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:
1.Emulate other successful businesses in your niche.
2.Expect growth and success to take years , not weeks or months.
3.Don’t give up.
City:Â Sydney
Website URL:Â https://www.purelocal.com.au
Number of Employees:Â 1-5
