PureLocal: Affordable Local Listings For Australian Businesses


QUESTION 1: What is the core problem being solved by your startup / business?:

We provide affordable advertising to small and medium sized businesses.

QUESTION 2: When and how did you come up with the idea for the business?:

In 2014 we saw a number of business directories and marketing agencies which varied in traffic and quality. We decided to create our own at the best price and improve on other directories.

QUESTION 3: How does your startup generate / plans to generate revenues ?:

At present we are not making a profit and may move towards this in the future.

QUESTION 4: What is the typical profile of your target customer? Where would they be located?:

Our typical customer is located in Australia.

QUESTION 5: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

1.Emulate other successful businesses in your niche.

2.Expect growth and success to take years , not weeks or months.

3.Don’t give up.

City: Sydney

Website URL: https://www.purelocal.com.au

Number of Employees: 1-5