Every business has processes that need to be explained, repeated and documented. Whether onboarding a new employee, training a customer, demonstrating software or explaining an internal workflow, creating clear instructions can be surprisingly time-consuming.
Guidie, founded by Justin Smith, is building an AI-powered solution to simplify that process. Its premise is straightforward: record a task once in Google Chrome, and let AI turn the recording into a structured, step-by-step guide with annotated screenshots and an optional narrated video.
Instead of manually taking screenshots, writing instructions and assembling training material, users can demonstrate a process while Guidie captures the steps and converts them into documentation.
From a browser recording to a complete guide
Guidie’s approach centres on making documentation a natural by-product of everyday work.
Users start by recording a browser-based task through the Guidie Chrome extension. The platform then uses AI to identify actions, capture relevant screenshots and generate written instructions. Users can review and edit the resulting guide before sharing it.
The platform also supports narrated video walkthroughs, giving teams another way to explain processes to employees, customers and partners.
Guides can be shared through public links or embedded in other platforms. The Chrome Web Store listing also describes export options including Markdown, PDF and HTML, alongside integrations for sharing documentation through tools such as Notion, Confluence, Slack and Google Docs.
Who can benefit from Guidie?
The potential audience extends across several business functions.
Operations and HR teams can use the platform to create standard operating procedures, onboarding instructions and internal training material. Customer support teams can turn frequently repeated explanations into reusable visual guides. Product and engineering teams can document software workflows, feature releases and technical processes.
Freelancers and agencies may also find it useful when preparing client handovers and software tutorials.
For smaller businesses, the appeal is particularly practical: important operational knowledge can be captured and shared without having to produce every instruction document manually.
Reducing the documentation burden
One of the challenges of growing a business is ensuring that knowledge does not remain confined to individual employees. When processes are undocumented, training becomes repetitive, information gets lost and organisations become increasingly dependent on people who know how things work.
Guidie addresses this problem by making the documentation process quicker and more accessible. Its Chrome Web Store listing describes automatic screenshot capture, AI-generated instructions, visual callouts and AI-narrated video walkthroughs.
The platform also highlights privacy controls, including the ability to blur, edit or delete steps containing sensitive information before sharing. Its listing states that typed text is not recorded and that recording is limited to browser tabs selected by the user.
Building for the AI-powered workplace
Guidie enters a market where businesses are increasingly looking for practical applications of AI that save time and improve productivity. Rather than positioning AI simply as a chatbot or content generator, the product applies it to a specific operational problem: turning actions into reusable knowledge.
The opportunity is to make process documentation less of a separate administrative task and more of an automatic part of getting work done.
Looking ahead
Based in Lithuania and operating with a reported team size of 1–5 employees, Guidie is an early-stage venture founded by Justin Smith. The company has also indicated plans to hire AI Engineers and LLM Engineers over the next three to six months.
Its proposition is easy to understand: show Guidie how a task is performed once, and turn that demonstration into documentation others can follow.
Startup: Guidie
Founder: Justin Smith
Location: Lithuania
Website: https://guidie.ai/
Industry: Artificial Intelligence, Productivity and Workflow Automation
Disclaimer: This article is based on Guidie’s profile submission to StartupANZ and publicly available information from its website and product listing.
