ALTO: An Invoicing App For Freelancers & Startups


NAME OF STARTUP: Alto Invoicing

FOUNDED IN (Year): 2016

FOUNDER’S NAME: James Cicenia

THE IDEA: What is the problem being solved by your startup / business?:

– Provides an easy and efficient mobile invoicing solution, making invoicing quick and hassle-free.

– Offers multiple efficient payment methods, including popular options like PayPal, Stripe, and Cash App.

– Helps users keep track of payments with a notification system that alerts them when payments are overdue or paid.

– Allows for easy client and team management, making it easier to manage invoicing and estimates for multiple clients.

– Provides time tracking and easy invoice generation with one tap, streamlining the invoicing process.

– Allows users to attach expenses, receipts, photos, and files to their invoices and estimates.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

James John Cicenia, also known as “Jimijon”, is an architect and engineer with expertise in designing complex integrated systems. James specializes in meeting the needs of visionaries and marketers by managing the inputs and outputs of a project, and ensuring timely delivery.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Freelancers, small business owners, and contractors who need a quick and easy mobile invoicing solution

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Invoice & Estimate with Alto is the easy and efficient mobile invoicing solution for freelancers, small business owners, and contractors. With over 27,000 users and a 4.5-star rating on the App Store, our iPhone app lets you send professional invoices and estimates on the go and get paid quickly with popular payment methods.

Manage clients and team members directly in the app, track work time, and attach expenses, receipts, photos, and files to your invoices and estimates. We provide all the tools you need to keep your business running smoothly, which means you can do the things you love and spend less time worrying about getting paid.

HQ City: St. Joseph, Michigan, USA

Website URL:

Number of Employees: 1-5

Connect On Twitter: @InvoiceByAlto