5 Marketing Automation Tools to Grow Your E-commerce Biz In 2021

marketing automation

E-Commerce is all about value, creativity and commitment to the target customers. The ever-evolving digital world has barely left any niche, product, service or idea hidden from the mainstream world. To that, we say kudos as new opportunities bring new growth milestones for e-tail brands.

The e-tail landscape is already witnessing a deluge in competition. So nothing short of exemplar business USPs and a truly persistent brand can make you win your market.

You’ve probably landed here either looking for Klaviyo alternatives or e-commerce marketing automation tools to fuel your growth in 2021. Let’s settle this discourse as well!

5 marketing automation software that you can chose from: 

1. Zapier for Automation

IFTTT buffs are right! Creating custom automation workflows and connecting different apps with the ‘If This Then That’ logic is a powerful idea. What was once ignited by IFTTT’s original platform is now being taken a notch higher by Zapier.

Zapier is a platform that allows you to connect any app/tool, set relations between them, define actions and triggers and automate…almost anything!

E-Commerce businesses usually use Zapier to sync their visual designs across different platforms automatically, post and publish automatically, sort incoming/outgoing data, etc. E.g. you can create a rule like – If I post a new picture on Instagram Then post it on Twitter and Then post it on Facebook.

Zapier is a saver not just for Social Media Content, but also for streamlining team workflows and CRM, especially if you use many different cloud-based tools.

2. Wigzo – AI Based Marketing Automation

Very few platforms standout for e-commerce marketing automation. Wigzo is definitely one of them! Starting an e-commerce website is easy – but acquiring customers, engaging them and converting them demands a lot of effort.

Thankfully, Wigzo’s AI-based e-commerce intelligence engine and in-build automation workflows make things way easier.

Wigzo offers SMS marketing automation, email marketing automation, on-site behavioural ‘nudge’ (to shorten sales cycles), SMS & WhatsApp broadcasts, smart customer segmentation (for personalized targeting & experience), abandoned cart recovery automation and much more. You can even check out their blog and free resources on e-commerce marketing automation that they often publish.

Marketers can create rule-based and trigger-based custom workflows, automation campaigns and messages from within the dashboard. Wigzo also shows advanced CRM analytics for informed decision-making and sales optimization. Whether you are just starting out or are scaling, this ecommerce marketing automation tool comes highly recommended!

3. Cobiro – Automated Digital Ads and SEO

Another rising star from the quasar of ecommerce marketing automation is Cobiro. It started out as a Google PPC automation platform but evolved into a much wider platform owing to the rising digital business optimization needs.

Cobiro is a website builder, payments gateway, and SEO optimizer over which automated Fb & PPC ad campaigns can be created.

Brands that are just starting out and have a lot of A/B split testing to do can checkout Cobiro. With this single dashboard, you can deploy multiple microsites overnight, setup an automatic ads campaign and monitor the results. Oh, the beauty of it!

4. Hubspot

When it comes to ‘who is ruling the CRM & marketing automation block,’ it is Hubspot. A leader who has garnered multiple accolades, Hubspot stands out as a one-stop solution for newfound and existing e-tail brands.

HubSpot’s all-in-one marketing, sales, and service platform provide you with the tools needed to build and grow remarkable customer experiences that support long-term sustainable growth.

It’s all powered by the same database, so everyone in your organization — Marketing, Sales, Service & IT — is working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.

Hubspot sports different tools and dashboards while merging all the relevant data into a single place. This way, you can access actionable information, ensure that your teams are aligned, and make the best of contextual engagements through unified operations. Simply switch between different tool dashboards to get a real-time overview of your business’ current performance, issues, engagements and growth rate.

Hubspot offers the Marketing Hub, Sales Hub, Services Hub, CRM Hub and CMS Hub.

5. Hootsuite

No e-commerce discourse is ever complete without mentioning social media. Now that we’ve mentioned it, let us point out that social handles will form a dependable channel of revenue for your business online. In fact, for some niches, it accounts for 50% of the total revenue.

For e-commerce brands, Facebook, Instagram, LinkedIn, Twitter and other social handles are critical for finding new prospects and engaging them. However, managing creatives, posts, and messages across these channels can be taxing. Hootsuite solves this!  

Hootsuite allows you to manage all your linked social accounts over a single dashboard. You can schedule multiple posts in advance and automate your SM posting operations. All of the Hootsuite’s plans are designed to meet the needs of modern agile businesses – regardless of the size.

No matter whether you are using an email marketing automation tool or a social media automation platform, as long as they are delivering expected ROI to you – you should be fine. Check out the tools listed above and see how they transform your business’ online performance.

(Wigzo Sponsored Content. Edited for Startupanz.com)