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5 Essential Tips to Build A Marketing Strategy For Your Business

By Luciana Park Creating and implementing marketing techniques to help grow your business can be challenging. But every business needs a good marketing strategy to grow. You need to know the best ways to get your offer in front of the right people. So, I will explain a few strategies that can help you build your business marketing. 1.Build a Strong...

5 Employee Perks That Can Keep Your Remote Workforce Motivated

By Justin Robbins The number of remote workers has steadily increased over the last decade, but the recent pandemic has put the growth of the remote workforce into overdrive. While this transformation to virtual working has enabled many businesses to remain productive during very difficult times, it has also put a strain on virtual workers. To help combat this stress, many employers...

14 Passive Income Ideas To Make That Extra Money in 2021

By Christopher Liew Want to earn money while you sleep? If so, I have some good news and some bad news. The good news is that there are countless ways that you can earn passive income. The bad news is that there is no get-rich-quick path to passive income. You will either need to invest your money or your time. Build multiple passive...

How Facial Tech Is Helping Retail Giants Prevent In-Store Thefts

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Imagine a scenario when a shoplifter walks into your retail store and your cashier gets an instant alert on the terminal about being cautious. With the aid of machine learning and facial recognition technologies, advanced video surveillance systems are now being able to recognize shoplifters. The systems build their database and alert staff as soon as they walk into a store, thus...

5 Digital Trends That Will Transform Customer Experience In 2021

By Neelesh Kripalani The Coronavirus pandemic has catapulted digital transformation to the top of the must-haves in the minds of CIOs. It has been a go-to enabler for organizations to enhance their customer experience and generate higher ROI. Businesses with brick-and-mortar presence were shifting their approach towards building a digital presence to stay relevant and ahead of their competition. Many have already begun...

CEOs from NZ & Australia Predict A 10% Jump in Sales Despite Pandemic

NEW YORK: Nearly half of chief executives in 100 countries reported having a significantly more negative business outlook than on 1st March, 2020, according to a new survey by YPO, the global leadership community of 28,000 chief executives. While 49 percent have a negative outlook, more than one-third (37%) of respondents said their business outlook is slightly or significantly more...

Why Cloud Kitchen Is The New Future Of Restaurants In A Post Covid World

By Tathagata Samajdar The world order is changing as we speak as also our life. Covid-19 is leaving its' traces on our way of thinking, leaving and dining. We are increasingly replacing going out for food by asking for a homedelivered meal. Cloud Kitchen comes into the picture in this scenario. Restauranteurs need to change their model if they want to survive...

Planning To Travel? 2020 Offers The Lowest Hotel Rentals In Decades

A new survey reveals that the cost of 3, 4 and 5-star hotels and vacation homes in 75 popular destinations have drastically fallen due to the impact of Covid-19. Amsterdam, Netherlands showed a 51.6% drop in price compared to 2019. Although some travel restrictions exist depending on the outbound country, the least expensive accommodation can still be found in Phuket,...

Virtual Office: How To Make Remote Working Work For You

By Rachael Hope Recent world events have given business owners and entrepreneurs plenty of pause for thought regarding their organizational structures. While remote working doesn't come naturally to everyone, for the foreseeable future, it’s something that we must learn to embrace. But, this doesn't have to be a bad thing -- remote working can revolutionize the way you do business for...

Data Security: How To Avoid False Positives With Contextual Intelligence

By Sonit Jain, CEO - GajShield Infotech It is clear that false positives consume a lot of cybersecurity analyst’s work hours. There is a need to avoid them to prevent cybersecurity teams from being overloaded. But before getting into their prevention,one should see what causes these alerts and how to avoid false positives using contextual intelligence. What causes false positives Inflexible configuration: Most of the firewalls and other...

Why Netizens In UAE, Oman, Kuwait, Qatar Top VPN Adoption In The World

By John C. Arab countries are the top 5 VPN adopters worldwide with 24% penetration According to data gathered and analyzed by the Atlas VPN research team, VPN (Virtual Private Network) downloads reached 134 million in 2020 H1, taking 85 selected countries into account. VPN is best described as a service that hides the user's real IP address and encrypts his online traffic. As...

10 Essential Tools You Need to Start Creating Podcasts

Apart from the growing population of Facebook, Twitter, Instagram, and YouTube users, there is also a small budding community in podcasting that offers a wide variety of unique contents. It is more convenient compared to blogs and vlogs as you can tune in to a podcast episode while doing other activities. This new medium caters a huge spectrum of topics...

Rebranding Your Business? Things To Keep In Mind Before Changing Image

By Abigail Neville Some might argue that there's no better time to rebrand a business than when it's small. Before it gets too much brand-name recognition, a struggling small business could find that a rebranding is just what it needs to redefine its public image. If you've decided that your business needs a rebranding, here's what you need to know...

[Infographic]: The Consumer Inventions Of The Last 3 Decades

With 2020 slowly coming to a close and it being nearly 30 years since the 90s began, we wanted to look back at some of the most iconic inventions. The 90s were a great time to be alive - from iconic toys like Furbies and Beanie Babies to primetime TV shows like Supermarket Sweep, things were constantly being invented and...

Global AI Spending To Surge 120%, Hit $110 billion by 2024

By Jastra Kanjec Recent years have witnessed a swell in the adoption of artificial intelligence solutions, revolutionizing industries, and helping businesses boost growth. The rising volume and complexity of business data are set to continue driving AI adoption in the following years, causing a surge in global AI spending. According to data presented by BuyShares.co.nz, global artificial intelligence spending is expected to surge...

NZ Horticulture Businessman To Pay $50,000 In Owed Pay To Workers

Canterbury horticulture employer Christopher Gray, trading as Motukarara Asparagus, has been ordered by the Employment Relations Authority (ERA) to repay nearly $50,000 in owed pay to workers. The owed pay included unlawful deductions, minimum wage arrears, and holiday pay entitlements for 13 employees. Mr Gray has been deemed in breach of the Minimum Wage Act 1983, the Wages Protection Act 1983...