PROTECTO: Data Protection & Privacy For A Modern AI World



FOUNDED IN (Year): 2021

FOUNDER’S NAME: Amar Kanagaraj

THE IDEA: What is the problem being solved by your startup / business?:

Protecto is a data privacy and protection company that helps businesses discover personal and sensitive data, tokenize it, and continuously monitor for risks. Protecto platform provides actionable insights into privacy risks, which can be used to eliminate millions in overall privacy-related risks and overhead costs while reducing privacy compliance efforts from months to days. Protecto’s intelligent tokenization technology secures customer data while maintaining its usability, reducing risks, and ensuring compliance. By continuously monitoring privacy and breach risks providing actionable insights to mitigate those risks, Protecto can improve the organizations’ data privacy posture.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

As an entrepreneur, I love tackling big challenges – from scaling startups to solving problems in various disciplines like product development, management, marketing, and finance.

At Protecto, we’re tackling one of the most transformational problems of our time – privacy and data protection. Solving data protection and privacy will accelerate data-driven innovation just as car safety innovations have enabled us to drive faster and safer.

Our mission is to engineer a privacy-first world and empower businesses to achieve 10-100x stronger data protection.

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Keep your eyes open for new opportunities
Accept failure as part of the journey
Never stop creating

HQ City: Cupertino, CA

Website URL:

Number of Employees: 5-25