GOLDEN CIRCLE: Why Your Purpose Is More Important Than Your Action

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“Start with Why” is a business and leadership book written by Simon Sinek, published in 2011. In the book, Sinek argues that the key to successful leadership and business is starting with “why” – the purpose or belief that drives an individual or organization.

According to Sinek, most people and organizations communicate their message or goals starting with “what” they do, followed by “how” they do it, and only then explaining “why” they do it. Sinek suggests that this approach is backward, and that starting with “why” is a more effective way to inspire and motivate others.

Some key takeaways from the book include the importance of having a clear purpose or belief that guides your actions, and the value of communicating that purpose in a way that resonates with others.

Sinek also discusses the concept of “the golden circle,” which consists of the three elements of “why,” “how,” and “what.” He argues that starting with “why” allows organizations to differentiate themselves from their competitors and build a deeper sense of trust and loyalty with their customers.

golden circle
Graphic Credit: Smart Insights / Simon Sinek

Here are 10 Key takeaways From Simon Sinek’s Start With Why

  1. Start with “why”: Sinek suggests that the key to inspiring and motivating others is to start with your purpose or belief, rather than focusing on what you do or how you do it.
  2. The golden circle: Sinek introduces the concept of “the golden circle,” which consists of the three elements of “why,” “how,” and “what.” He argues that starting with “why” allows organizations to differentiate themselves and build a deeper sense of trust and loyalty with their customers.
  3. The importance of purpose: Sinek emphasizes the importance of having a clear purpose or belief that guides your actions, and the value of communicating that purpose in a way that resonates with others.
  4. Leading with purpose: Sinek argues that leaders who start with “why” are more effective at inspiring and motivating their teams, and that organizations that start with “why” are more successful in the long run.
  5. Differentiating yourself: Sinek suggests that starting with “why” allows organizations to differentiate themselves from their competitors and stand out in a crowded market.
  6. Building trust and loyalty: Sinek argues that starting with “why” allows organizations to build a deeper sense of trust and loyalty with their customers, as people are more likely to buy from and work with organizations that align with their values and beliefs.
  7. The power of storytelling: Sinek emphasizes the power of storytelling as a way to communicate your purpose and inspire others.
  8. The role of culture: Sinek discusses the role of culture in shaping an organization’s values and beliefs, and the importance of creating a culture that aligns with your “why.”
  9. The dangers of “what”: Sinek cautions against focusing solely on “what” you do, as this can lead to short-term thinking and a lack of innovation.
  10. The importance of leadership: Sinek discusses the role of leadership in shaping an organization’s culture and values, and the importance of leaders who start with “why.”