SUPLIFUL: Private Label Supplement Provider For Your Whey Brand



FOUNDED IN (Year): 2021

FOUNDER’S NAME: Rihards Piks

THE IDEA: What is the problem being solved by your startup / business?:

We help fitness creators monetize their fanbase with custom supplements.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

The founding team previously built a personalized poster business called Grafomap which used print-on-demand service providers to fulfil orders. We grew the poster business to 7-digit revenue and sold it.

We sold it because there were very few repeat sales. So we decided to start a supplement business because there’s potential for a subscription model.

However, there were no on-demand solutions for supplements. The private label suppliers we reached out, judged by the communication style and their websites, seemed to be stuck in the 90’s.

That’s when we decided that we have to build the kind of platform we were looking for – a supplements on demand solution.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Fitness creators, digital marketers, B2B customers

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

With Supliful anyone can create their own branded supplement line within hours and with no upfront investments.

Simply choose from 50+ white label products and customize the look. Finally, connect your store front an start selling. We integrate with Shopify or custom apps and fulfil the incoming orders in your name so you can focus on what you do best. We are your “silent” partner.

HQ City: Golden, Colorado, USA

Website URL:

Number of Employees: 1-5