Alternative Assets – Explore Unique Investment Ideas With Data Insights


NAME OF STARTUP:: Alternative Assets – Unique investment ideas worth exploring.

THE IDEA: What is the problem being solved by your startup / business?:

There’s lots of opportunity when it comes to alts, but there’s also lots of meaningless noise. We make sense of it all through deep, rich analysis on dozens of markets, and provide you with trusted & unbiased recommendations. Just like you, we’re professionals striving to deliver returns. We’re happy to share recommendations that cut through the noise like a knife.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

With a background in finance & intelligence analysis, Wyatt has an unhealthy obsession with finding the best blue chip investment opportunities. Prior to joining Alternative Assets, he started a newsletter called Fractional, where he brought actionable insights and examined unconventional trading strategies.

His rare book collection specializes in banned editions. Stefan lives and breathes digital asset analysis and valuations.

As the Head of Product at Flippa – the world’s largest marketplace for buying & selling online businesses, he also created Flippa’s Due Diligence Program, and has bought & sold dozens of websites since 2012.

The supremely intelligent and talented Jakob Greenfeld is a product and idea machine. He is the founder of Newsletter Spy, Gum Spy, and Product Explorer, which he sold to MicroAcquire.

He has a PhD in particle physics, and routinely gets shoutouts on the and newsletters, as well as the My First Million podcast. He currently lives in Germany where he is pursuing a Boostrap MBA.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Investors, financiers, founders, entrepreneurs, and alpha-seeking folks

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

There’s a million blogs about stocks, real estate and venture capital. This is about the wide world of options that don’t get talked about as much.

Our investment research helps you evaluate fractional IPOs and alternative investment opportunities.

We cover over two dozen asset classes, including sports trading cards, collectibles, NFTs, wine, whiskey, watches, websites, and whatever else we feel like exploring! Investment opportunities are all around us, and where there are assets, there are markets. We show you what these markets look like, and how to give yourself an edge.

Location City: Richmond, Australia

Website URL:

Number of Employees: 1-5

Name Of Founder / Co-Founder: Stefan von Imhof

Twitter Handle: @altassetsclub