NAME OF STARTUP: Formo
FOUNDED IN (Year): 2024
FOUNDER’S NAME: Yos Riady
THE IDEA: What is the problem being solved by your startup / business?:
Formo makes it easy to digest web3 data, streamlining data collection, processing, and analysis for data-driven product teams.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
Blockchain networks represent a paradigm shift in the transfer of information and value. I believe it will reshape the foundations of trust within legacy systems. To get there, we need meaningful and accessible data for onchain users and apps.
With a background in software engineering, I previously worked at Chainlink Labs, where I helped build core infrastructure for the DeFi ecosystem. Now bootstrapping Formo, I focus on one thing: helping teams build products people truly want — by launching fast, learning from users, and iterating relentlessly.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
Web3 founders, product teams and marketing teams
LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:
1. Build before you feel ready: You’ll never have all the answers upfront. The best insights come after you launch.
2. Distribution is as important as product: A great product without users is just potential. Spend as much time thinking about how people discover, understand, and adopt your product as you do building features.
3. Momentum beats perfection: Startups thrive on speed. It’s better to move fast, make small mistakes, and keep learning than to aim for perfect. Consistent shipping builds trust, community, and traction.
Email: ngan@formo.so
HQ City: Ho Chi Minh
Website URL: https://formo.so
Number of Employees: 5-25
Connect On Twitter: @getFormo
