NAME OF STARTUP:: Movia
FOUNDED IN (Year): 2015
FOUNDER: Casey Binkley
THE IDEA: What is the problem being solved by your startup / business?:
Helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities.
Brands can view their real-time dashboard to see when where and who saw their message and track their ROI. They can then build relevant audiences and reach them again on their mobile devices, increasing overall effectiveness far beyond what traditional OOH can offer.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
Casey Binkley is the current founder and CEO of Movia, a marketing company which specializes in pairing OOH advertising with technology in order to help brands maximize their advertising results. Prior to Movia, Casey was using his entrepreneurial background to identify opportunities and help bring his business ideas to life.
He was the co-founder of Axle Plastic Inc., a home-brewing equipment supply company. Before that, Casey was Team Leader and Assistant Sales Manager for a team of 50 individuals, and was an original founder of Ready Set Recycle, whose mission is to divert small electronics to responsible recycling streams.
Casey earned his bachelor’s degree in Management, Entrepreneurship/Entrepreneurial Studies from Dalhousie University and is an Angelpad certified Entrepreneur. Casey has volunteered at AdClub and MarketYourHealth, and is passionate about incorporating environmental responsibility into each and every one of his projects.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
HQ City: Toronto
Website URL: https://movia.media/
Number of Employees: 50-100
SLUGLINE: Where high-impact mobile billboards meet technology.