PICTORY AI: Automate Video Creation From Long Form Content

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NAME OF STARTUP: Pictory

FOUNDED IN (Year): 2020

FOUNDER’S NAME: Vikram & Vishal

THE IDEA: What is the problem being solved by your startup / business?:

We’re on a mission to convert verbosity to visual brevity.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

We are a team of entrepreneurs, marketers, and engineers who have started companies, and also worked at large and small enterprises.

As prolific content creators, we realized that many businesses are sitting on mountains of long-form content in the form of blogs, white-papers, articles, demos, and webinars. But, what the world is consuming is short-form videos!

What if we could use AI to convert long-form content into hundreds of short-form multimedia content pieces? We could not only solve the problem of generating fresh content but also offer higher engagement levels on social media through video.

We built our first prototype at a hackathon in Seattle in 2019. In July 2020, we launched the first version of our product. Since then, we have made many updates to Pictory and we continue to listen to our customers and innovate.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

All Video creators

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Believe in core values: Curiosity, Respect, Expeditious, Data, Openness

HQ: USA

Website URL: https://pictory.ai/

Number of Employees: 5-10