NAME OF STARTUP: INFOCOIN
FOUNDED IN (Year): 2021
FOUNDER’S NAME: Lebedenko Sergiy
THE IDEA: What is the problem being solved by your startup / business?:
Intrusive advertising is the past! Infocoin — is the information space of the future. Our platform has completely revolutionised the commercial information market and created fair and equally favourable conditions both for an advertiser and a viewer. The platform was designed to ensure that advertisers worldwide can easily place their video ads on it and are assured the users would watch it from start to finish with the highest level of attention and involvement.
FEATURES TO SHARE: What 3 key features from your startup journey you’d like to share with aspiring entrepreneurs?:
The INFOCOIN platform is an innovative marketplace for advertising. INFOCOIN forms the 3 fundamentals to increase the effectiveness of advertising.
1. Building loyalty. By building a new financial relationship between advertiser and viewer, we create loyalty. The viewer does not pay to block ads, as on YouTube, for example, the viewer gets paid for watching ads. The main income of Meta and Google corporations is advertising on their and their partners’ external resources. INFOCOIN does not take money for placing ads for itself;advertisers pay viewers. Thus, the viewer shows his own interest in viewing advertising, and this results in loyalty.
2. Involvement in advertising. The main rule of INFOCOIN is that every viewing is unique. We have developed unique functionality to verify the viewing of advertising content. We use the biometric data that the user has added to their phone (Face ID, for example) to confirm viewing, if verification is unsuccessful, the viewer will not get access to the next video ad, and the unsuccessful viewing will be repeated by showing the video ad again. Thus, the viewer cannot fail to view the ad content, which at 100% viewability results in huge engagement. In classical internet advertising, the engagement parameter is considered to be good with a coefficient of 5-10%, ads placed on the INFOCOIN platform will completely level out the influence factor on the engagement parameter, the video ads themselves through 100% viewing can greatly increase engagement.
3. Reduction of advertising costs. Based on CPV and CPCV data, which means: CPV, the price per view paid by the advertiser to the publisher;CPCV, the metric the advertiser pays to the publisher for video views to the end. And also data from StackAdapt, who write that typically the price is $0.10-0.30 per average view and view metric, showing a video on the INFOCOIN platform with 100% viewability will cost almost 10 times less. With a minimum price of $0.0007 per 1 second view and a 15 second spot, the advertiser will only pay $0.00105.
— Infocoin (@Infocoin_world) August 26, 2022
Website URL: https://www.infocoin.online/
Number of Employees: 5-25
Connect On Twitter: @Infocoin_world
