RWAZI: A Data Analytics Platform For MNCs In Consumer Products

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NAME OF STARTUP: Rwazi

FOUNDED IN (Year): 2021

FOUNDER’S NAME: Joseph Rutakangwa

THE IDEA: What is the problem being solved by your startup / business?:

In many global markets, particularly in regions like LATAM, Africa, and Asia, there exists a significant gap in accessible and actionable consumer data. This scarcity hinders multinational companies from making informed decisions, understanding market dynamics, and realizing their full growth potential. Rwazi addresses this challenge by offering a platform that captures and provides these essential insights accurately, at speed, and scale.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Joseph Rutakangwa is the co-founder and CEO of Rwazi, an AI-powered market intelligence platform used by multinational companies to access actionable consumer data from global markets on who is buying what, for how much, from where, when, and why to help them drive revenue and expand. He has received numerous awards for his work, including recognition of achievement from the Los Angeles City Council, the Innovator in Trade Award from the Los Angeles Area Chamber of Commerce, the Southern Africa Startup Awards for Brave Founder of the Year, and a nomination for the Global Startup Awards’ People’s Choice.

Rwazi’s innovative approach leverages a network of local consumers, called “mappers,” spread across 50+ countries in Africa, Asia, and Latin America. Local consumers earn to use the company’s mobile and web apps to capture insights from their daily purchases and consumption. Joseph founded Rwazi with a mission to bring offline data online, and he believes that making offline consumer data accessible is critical to unlocking the growth potential in global markets.

Eric Sewankambo is the co-founder and COO of Rwazi, an AI-powered market intelligence platform used by multinational companies to access actionable consumer data from global markets on who is buying what, for how much, from where, when, and why. Before co-founding Rwazi, Eric lent his expertise to telecom companies across Africa and gained brief exposure in the capital markets.

Recognized by the Los Angeles City Council for his impactful contributions, Eric’s operational prowess ensures Rwazi’s innovative approach runs smoothly. Utilizing a vast network of local consumers in over 50 countries, Eric’s leadership ensures the company remains at the forefront of harnessing vital consumer data, unlocking the growth potential for multinationals operating internationally.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Big data, AI, Market Intelligence, Data Analytics, Consumer Intelligence, Competitive Inteligence ,Predictive Analytics, Information Technology, Business Intelligence, SaaS (Software as a Service), Digital Platforms

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Rwazi is an AI-powered market intelligence platform that provides multinational companies with actionable consumer data from global markets on who is buying what, for how much, from where, when, and why, to help them drive revenue and expand.

Rwazi’s mobile and web app makes it easy for its local consumers around the world to share valuable insights on their online and offline purchases and product usage at home.

Our AI platform enables companies to access analytics and insights directly from their target consumer demographic based on the brands they use, spending patterns, preferences, and motivations, among data points. This helps companies identify optimal sales channels and deliver hyper-local pricing, packaging, and messaging.

HQ City: Los Angeles, California, USA

Website URL: https://rwazi.com/

Number of Employees: 5-10

Connect On Twitter: @RwaziLtd