TADA- Increase E-com Sales Via Gamification & Pop-ups

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ecommerce

NAME OF STARTUP: TADA

FOUNDED IN (Year): 2020

THE IDEA: What is the problem being solved by your startup / business?:

Shopify apps are expensive and merchants need multiple apps to solve manage their store. We provide a high-converting all-in-one solution for their marketing needs – For FREE!

High-converting gamified and exit intent pop-ups that improve your user experience and solve multiple sales challenges! A tool is as good as we use it to be. Hence, our UI is easy to operate, which allows everyone to make the best of our features to drive up their sales.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Speaking to different Shopify store owners, we discovered that they were frustrated on how to actually drive up sales in an easy manner. They had great products and successfully made their website. But the sales weren’t coming in. With multiple marketing efforts in place to market the store, visitors were just not sticking and making a purchase.

We looked at what Shopify had to offer and there were some great apps out there that could help with these issues. However, they were costly and after implementing them, you weren’t sure if you would be getting an ROI.

So we developed Tada with easy-to-use features to solve their pressing marketing problem. We used gamification to upgrade pop-ups so they convert, added automatic discount codes and countdown timers to increase the FOMO aspect, and make it easily customizable so merchants can control their user journey and drive up sales where it is most needed. We also offer a free version and paid version so merchants can use our app as per their needs.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Tada’s target merchants are Shopify business owners trying to boost their sales. Tada is not limited to a geographical area or a niche, our audience is spread globally.

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

1. Aim at solving the problem. Study the market, find the pain points and create a product that actually helps.

2. Focus on organic growth and marketing. We have grown organically and gained thousands of active users.

3. Create a community and a resourceful blog. Work towards gaining loyal customers.

HQ City: Quebec, Canada

Website URL: https://trytada.com

Number of Employees: 25-50