By Grant Polachek
As more firms transfer their activities online on a daily basis, the commercial world is becoming more reliant on the internet than in previous years.
As a result, business owners who want to construct a comprehensive organization and establish themselves as authorities in their professions must invest in premium domain names, as it will help them stand out and be more relevant in the internet marketplace.
But why should you choose a premium domain over a generic one? There’s a reason supporting this. Your website is your online platform, and your domain name, also known as a virtual address, is crucial in determining how accessible it is, as it is the link to your company’s website.
And although purchasing a premium domain name might be expensive due to its high demand and scarcity, they remain one of the best methods for businesses to swiftly boost their brand authority and online reputation.
These are just a few advantages a premium domain provides for businesses. But before you can fully appreciate the advantages of buying a premium domain, you must first understand what a premium domain is.
Here are the Mysteries Surrounding Premium Domains
A premium domain name is one that is short, simple to write, pronounce, remember, and ends in ‘.com’ or an equivalent extension. These traits distinguish premium domains from others while still fulfilling the common goal of all domain names: acting as an online location for your website.
Premium domains are often referred to as Exact-Match Domains (EMDs) since they exactly match the name of your business, therefore, making them the most appropriate for it. While your brand name serves as the name for your company in the real-world market, a premium domain name represents your company in the online space.
This is crucial to keep in mind while coming up with exciting company name ideas since every brand name you give your business would also need a matching premium domain name.
How to Tell if Your Domain is Premium
Premium domains can be identified by the distinct qualities that make them shine in the online market. And if you want to understand what defines a ‘premium’ domain name, take a look at its:
- Ease of use: Premium domain names are brief, memorable, and simple to use when typing, saying, or identifying them. They make it easy for customers to search, explore, and make references to your website.
- Brandability: A premium domain name makes building a strong brand identity much easier since it reflects the physical brand and maintains the same value it has even in the online space.
- SEO-friendly Nature: Premium domains are very SEO-friendly because they closely match the words that customers use and search for, in addition to having well-known domain extensions like ‘.com,’ ‘.io,’ ‘.net,’ and ‘.org’ at their end.
Top Main Reasons Why Your Company Needs a Premium Domain
Having found out how to spot a premium domain, let’s now examine why your business requires one to thrive in the online market.
1.It’s the Perfect Domain Name for Your Business
If you choose to use a web address that is markedly different from your company’s name or simply anything but a trustworthy premium domain name that enhances your brand’s reputation, your brand’s online identity will suffer damage.
Premium domain names are the ideal option for your business because they are so fantastic at expressing the core of your startup’s personality. Your brand’s internet awareness and exposure will grow if you use one.
2.It Provides Your Business With the Most Accessible Online Address
With a premium domain, potential clients would not have much trouble locating your brand since they can easily access your business’s website just by hearing its brand name. And because it employs familiar domain extensions, clients would find it less stressful to find it online.
3.It Builds Credibility and Trust in the Market
Investing in a premium domain name improves your company’s credibility and image. Customers will surely view a website that matches a business’s brand as trustworthy and legitimate to the business.
Additionally, clients will be far more inclined to browse and make purchases from your website if they believe it to be trustworthy. However, a non-premium domain name won’t give your website this authority.
Keep Competitors Away From Your Domain
Now that you know the benefits of owning a premium domain name, you now also have a better understanding of the consequences of a rival purchasing that domain name instead of you.
If you don’t secure a premium domain for your business, a competitor may do so to harm your prospects of online success or sell it to you for more money.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. It is also a leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.