Here are 20 Top Tech Startups in NZ!

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1. Trademe

Trademe operates NZ’s equivalent of eBay – see  The company itself also owns a network of popular NZ sites including a new website and all up to the network accounts for around 60% of New Zealand’s Internet traffic!

2. Xero

Xero is one of New Zealand’s better-known startups and competes with services like Paymo and Australia’s Saasu. Xero provides easy invoice generation and sending with options for clients to pay online, as well as cash flow reporting straight from your bank account. Sidebar:  Trademe was put above Xero because of its dominance of the NZ Internet landscape but Xero was a close 2nd as it has global aspirations, is a wicked product and has cool homepage design!

3. Pacific Fibre

Pacific Fibre is a New Zealand-based company that aims to solve the major problem holding back the country’s broadband: lack of a high-quality pipe to the greater Internet. The company is building undersea fibre cables to connect New Zealand with Australia and the USA.

4. Martin Jetpack

It’s hard to find anything remotely interesting in Silicon Valley’s echo chamber of startups today, and it’s refreshing to see this Antipodean company bring something exciting to the table. No, Martin Jetpack doesn’t use its name for some odd symbology… they’re actually building jetpacks. Jetpacks that are so promising they’ve attracted the backing of major players like US defence.

5. Ponoko

Another exciting startup, Ponoko asks users to join the ‘Personal Factory’ movement. It lets you design products or tweak the user-generated designs already in its database, price them, and have them made locally to you. This isn’t CafePress – we’re not talking about bad quality t-shirt prints. With Ponoko, you can make everything from electronic gadgets to furniture.

6. Webble

In terms of technology, Webble is similar to HiredGuns, but it’s a lot more open-ended – though generally much more product-oriented. You list what you want, from large USB sticks to unusual musical instruments, and people can respond with solutions and their offer. The site then facilitates the process of getting the product delivered or service completed.

7. StarNow

StarNow is the crowdsourcification of the talent industry. Though a glance at the front page reveals a whole lot of Australian jobs, it’s a New Zealand product that allows talent to create profiles and employers to post jobs for talent. The site covers your usual array of talent agency skills, such as models, musicians, actors, and photographers.

8. StickyHQ

Sticky is a ‘social recruitment’ app that is designed to make it easy to get employee referrals from others in the system and reward them for their recommendations. It’s pre-launch now but will be an interesting addition to the recruiting app space which has been growing of late with apps like RecruitLoop.

9. Avancert

Another offering aimed at the recruiting world – in addition to education and customer feedback – Avancert provides a hosted solution for what it calls ‘electronic examination and high-stakes assessment’. It provides tools for capturing answers to questions in video or text format that can be screened and assessed in detail later, including peer review features.

10. Yonix

Yonix is an app for business analysts that handles project management, requirements tracking, collaboration on documents between team members and other stakeholders, as well as providing a collection of process templates so that you can get started quickly with your preferred project management methodology.

11. MusicHype

MusicHype bills itself as the site that gives you a “complete musical picture of what you do online” – meaning it pulls in data from sites like to find out and report what you’ve been listening to, bands you’ve liked on Facebook, music videos you’ve enjoyed on YouTube and the like. If you’re interested in building a social profile completely around your musical tastes then MusicHype may be worth checking out.


Beek is designed to be a sort of tourism preview service, giving you access to virtual tours so you can explore the places you’re thinking about visiting. Organizations like cafes, restaurants, and other attractions can work with tourism operators and Beek to create their own video explorations. Unlike conventional virtual tours, Beek incorporates other media like the general background noise of a location and a guide full of information you can browse as you pan.

13. Hire Things

Hire Things turns any New Zealander into a rental service. You can hire items out or get them hired in depending on which side of the fence you sit, from equipment to vehicles to jumping castles for a kid’s birthday party.

14. FlexiTime

FlexiTime is an employee time management app that covers a range of features needed particularly by those businesses that bill clients by the hour. Roster your staff and send them out from the web, pay them automatically from FlexiTime’s time sheets, easily reimburse staff for expenses and more.

15. Centruflow

Centruflow’s tagline is “make better decisions using pictures” and it is a visualization application for companies. Get your employees up to scratch on your company’s big picture faster by showing them the visual relationship between things like other employees, assets and contracts, and clients.

16. Virtual Katy

Virtual Katy makes professional audio conforming software – that’s software that conforms sound to picture changes. The software works as plugins for professional digital audio workstation apps Pro Tools and Nuendo and helps users sync audio and film perfectly on projects as small as commercials or as big as movies.

 17. EKO

EKO is a productivity app, though it’s more abstract than your average task management software. EKO allows you to outline your goals, make action plans towards them and track your progress, as well as providing inspiration and motivation resources and including users in a community for support.

18. iWantMyName

iWantMyName is, apparently, a popular site in Silicon Valley. It’s an easy way to search for domains (including over 90 TLD extensions), allowing users to register and manage them in record time, including one-click setup for email, blogging software, and other self-hosted web apps.

19. SilverStripe

SilverStripe builds web apps and design sites, but what they’re famous for is the open-source SilverStripe CMS, which is a more traditional CMS that persists in an age where most sites that aren’t custom built are running on systems like WordPress (whether they’re blogs or not).

20. Telogis

Telogis isn’t as much the startup it once was, but it is frequently cited as proof that a New Zealand startup can mature and do well internationally. Telogis is a ‘location intelligence’ SaaS platform that helps companies keep track of their employees and assets and manage job dispatch and work orders with ease and flexibility.

For a country with a population 4.5 million people, it’s arguable that New Zealand punches above its weight on the tech front.  We know that New Zealanders love technology (mobile phone penetration in New Zealand is 108% i.e. there are more mobile phones than people!) so it’s not surprising they’re good at building cool tech/web/Internet stuff also! The bottom line? Any country that’s making jet packs is freaking awesome.