By Carla Waters
The thought of monitoring SEO is oftentimes a nightmare for startup companies and can seem impossible to navigate fully. As many startup companies may be new to SEO or exploring SEO strategies, there are a few great ways to get started.
When you begin your research, some of these strategies may seem complicated and hard to understand, but it’s best to dive into a few tactics that will be effective in the long run. Let’s focus on simple actions to take a newly founded business and earn your ranks in the search engine.
1. Web Pages Need To Be Readable On All Devices
Stray away from adding unnecessary content to your website. Google wants you to display useful information with a purpose.
Create a user-friendly website for all devices (mobile, desktop, tablet) with a straightforward and easy to understand navigation throughout. Use headers, descriptions, and readable font types that will allow the user to find what they are looking for on your website.
Less complexity and more clarity in visuals will show improvement while measuring the effectiveness of your pages. Be sure to understand what your target audience is looking for when they are navigating through your site. These will help you drive leads to conversions and focus on the overall goal of your company.
2. Serve Your Web Pages And Media Lightning Fast
Like web page readability, site speed affects your site health. Google sees this as a red flag if your pages take more than two seconds to load for a user.
Known as LCP (Largest Contentful Paint), Google uses this measure of how quickly the largest element on your page will load. A slow speed can make customers irritable, causing them to bounce off the page quickly without viewing your content.
For those without experience in reducing page speed, you will need a developer’s help to fix any issues. Having too much coding, large images, or files can all be contributing factors.
Once the page loads, Google measures the CLS (Cumulative Layout Shift) to see how much the website changes after loading all visuals. Strange shifts on web pages can cause users not to be able to interact appropriately on your page.
Take these into account if you are in the process of building out your website!
3. Publish Blog Content At Regularly Scheduled Intervals
Many overlook blog content as it can seem tedious or hard to measure its success (in dollars). Although looking for an exact dollar amount made from a single blog post can be difficult, frequently posted, GOOD content can place you above your competitors in the Google rankings.
Well-written blogs boost your current keyword rankings and help your company rank for new targeted keywords.
Before you start, do some research to find out what your target audience is interested in to find your information useful. Producing the right content might take some trial and error, but you’ll get there.
Publishing these blog posts frequently will generate more traffic and leads from customers who are searching for answers. Blogging also shows Google you are consistently updating your site, which can be a leading factor for better SEO.
4. Compile Original Research and Do Surveys
As a company, creating research articles and studies based on your expertise can boost your SEO.
Google likes when you are an expert in a specific field, which is why it’s so important to continue writing and researching topics related to your core business offerings. Sharing these research studies gives you more credibility and gives your readers insight into new market trends. Creating new research will help your company discover potential risks in the marketplace while informing your customers on what to look out for – a win-win if you ask me.
KatzAbosch, a consulting company, is an excellent example of creating reports to help with their SEO. By covering three industries they serve clients in, including the construction, healthcare, and government contracting sector, they could inform readers and gain more traffic to their site.
5. Review Your Analytics For Performance Trends You Can Leverage (Or Improve)
Reviewing your analytics will tie in most of the actions you will need to improve your SEO. Create a Google Analytics account so you can track metrics, including page speed, bounce rate, website traffic, etc.
It may be a pain at first, but it’s much easier to review your weekly analytics than to deal with significant website problems later on.
If you don’t understand how to fix problems immediately, hundreds of articles on the web and professionals can help. Analytics will show you website issues in real-time, so you can diagnose any problems to create a better user experience. Similar to blogging, making changes to your webpage shows Google that your website is “fresh” and optimized for your users.
Overall, taking action and working towards these five goals to improve your SEO will soon begin to speak for themselves. You will start to see more traffic to your website by creating a good user experience for your customers. The results may not be immediate but will come in time!
Carla Waters is a Digital Marketing Associate at Direct Online Marketing. Her digital marketing efforts involve content writing, social media posting, and SEO optimization for clients. Her desire to work in the marketing world developed while obtaining her Bachelors of Science degree at the University of North Carolina at Wilmington.