BLIINK: An AI App To Correct Back & Eye Posture While You Work

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FOUNDED IN (Year): 2021

FOUNDER’S NAME: Nairi Baghdasaryan

THE IDEA: What is the problem being solved by your startup / business?:

In today’s digital age, 70% of computer users face health issues like back and neck pain, eye dryness, and myopia, due to poor computer working habits and the rapid pace of digital screen use.

Our bodies haven’t adapted to technology’s speed, leading to reduced blinking (3 times less than needed) and frequent slouching (almost 80% of time). These habits not only affect our health but also our productivity. Lower back pain nowadays is becoming a leading cause of work-related disability. Looking ahead, it’s estimated that by 2050, half of the global population will suffer from myopia and chronic lower back pain.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

I (Nairi Baghdasaryan) am the Founder and CEO of BLiiNK, a company focused on improving digital well-being of computer users through innovative technology. Our dream is to transform computer usage into a healthier and more efficient experience.

We’re on a mission to build healthy work habits, prevent eye and posture related health issues, and ultimately, elevate productivity. Before founding BLiiNK, I was working at a hedge fund as a Data Scientist. My journey also includes six years of scientific research, particularly focused on nuclear engineering, and have achieved two doctoral degrees in the disciplines of engineering and physics

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

B2C – anyone who spends prolonged hours in front of computer
B2B – First target are companies in IT industry who care about employee wellbeing and performance (HRs and Operation managers)

HQ City: Yerevan

Website URL:

Number of Employees: 1-5

Connect On Twitter: @Bliinkai