Remote Work: Productivity Measurement Is Critical for HR Execs

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By Sabila Chaudhuri

The HR department, in general, has undergone a metamorphosis to outweigh the primitive roles that made up its specifications. It has grown beyond routine observation and enforcement of strict policies and procedures, recruitments, hiring talents, onboarding, and personnel management.

HR leaders have now shifted their focus towards the proliferation of a professional employer brand with a positive outlook.

They must develop structured initiatives that will ensure employee engagement and to do this, the priority is not always about productivity.

One of the more common approaches of HR leaders involves the recruitment of talents through incentivized programs designed with full knowledge of the current market trends with the aim of training and recruitment.

HR departments can indirectly help to beat down the cost of recruitment and hiring new employees by also ensuring that the current crop of talents in the organization are kept productive and indulged in programs that facilitate personal and professional growth.

It emblemizes the focus of a company to become more productive by devising strategies that increase employees’ overall productivity and indirectly accomplishing their future goals.

HR departments can keep the employees engaged and happy likewise more productive through several positive training and interactive work environments.

Why Productivity Measurement is Essential

According to the opinion of top HR leaders, productivity is ranked second on the log of the eight factors that are responsible for improving employee engagement. 80% of the survey population rated it as the most important factor.

Only about 8% of the respondents acknowledged that they were measuring productivity in their organization and it was the least on their priority list of 12 other engagement and HR metrics. 

Measuring productivity should not be difficult and it must be done in an efficient manner that will encourage trust with employees.

Analyzing work productivity does not relate to tracking or surveillance but is more about an observation of the digital user activity of an employee throughout work in today’s modern workplace.

The data can be analyzed to produce insight into how work hours are spent, level of interaction within a team, use of technology, and how to properly engage employees. These metrics help to answer the question of “How can we improve productivity and organizational health?”

Supporting Transparent Leadership & Company Culture

From today’s work situation, it is about transparency, direct communication, leadership response, and collaboration.

Measuring and improvement of employee engagement and other HR metrics have become quite costly and stressful due to untimely data, lengthy and self-reported survey processes, and complex requirements for writing organizational reports. Accumulating such data often makes the role of HR much difficult to fulfil.

Access to data generated by using a workforce productivity analytics platform can help managers to make decisions and develop strategies based on observed employee behavior.

Data is a fundamental tool that can be maximized to identify problems and develop solutions for eliminating otherwise harmful elements in the organization. With workforce productivity data, HR leaders can bring their focus back on human relationship, technology, and the work process.

This is in a bid to ensure that team members become more productive, well engaged, more efficient, and fully focused on achieving their goals.

Brand Note

CloudDesk is a useful employee monitoring software that provides analytics of productivity that will help teams to gain first-hand knowledge of how employees are performing, either in an office situation or remotely. 

(The author is a digital marketing analyst at M2SYS Technology)