RETAILO: Simplifying Retail Supply Chains Across Middle East



FOUNDED IN (Year): 2,020

FOUNDERS: Wahaj Ahmed, Muhammad Nowkhaiz, Talha ansari

THE IDEA: What is the problem being solved by your startup / business?:

Retailo is an online B2B marketplace that aims to technologically supercharge retail supply chain in the MENAP region.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Joining McKinsey gave Wahaj a bird’s eye view of the industries in the region as well as where there were opportunities for innovation and growth.

It was here that he decided that he wanted to work to transform the way retailers order commodities for their shops. The initial MVP was the beta version of an app that only cost Rs.30,000 (around USD 185).

He was given the idea to launch this app-based way of ordering grocery items for small retail outlets in Saudi Arabia instead of Pakistan as the former was more technologically adept and could better appreciate the product.

However, because of the very successful soft launch in Pakistan, Wahaj also decided to launch Retailo in Pakistan as well.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

We basically target SME retailers in the MENAP region

HQ City: Riyadh

Website URL:

Number of Employees: 500-1000