NAME OF STARTUP: Foresyte
FOUNDED IN (Year): 2022
FOUNDER’S NAME: Stephen Eddy
THE IDEA: What is the problem being solved by your startup / business?:
About 67% of Americans between 18-34 are in debt, with an average of $117,000 that continues to climb. The solution isn’t another budgeting app, there’s a reason that 2/3rds of Americans don’t use any of the invasive solutions saturating the market. The solution is Foresyte, with our travel-centered planning app with unique (& patented) financial insights showing us the outcome before it happens so we can best prepare ourselves for life experiences ahead.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
Stephen Eddy, Founder & CEO – Prior to Foresyte, Stephen spent 3.5 years at G2 as a technical project and product manager. During his time there, he led several big ticket initiatives and owned the product lifecycle of two core G2 assets which were scaled to prominence under his lead.
Dylan Thomas – Co-founder & CTO. Dylan has 3+ years of experience testing and building software as an engineer, including 2 in the SAAS industry. Prior to Foresyte, Dylan served as a DevOps engineer for Xactly Corp, a SAAS sales performance management company, where he led the effort to implement multiple high impact solutions including a global content delivery (CDN) using Azure cloud services.
Ken Waks – Co-founder & CMO. Ken oversees Foresyte’s PR and distribution strategy end-to-end. Between his two tenures at Google and Walmart Connect, he brings a deep knowledge of B2C distribution in addition to a 700K follower reach as a prominent TikTok influencer, which has been a key driver behind Foresyte’s organic growth. Under his lead, Foresyte has driven its cost per install all the way down to $2.47 while sustaining 600+ new installs per week.
Robinick Fernandez – Co-Founder, Director of UX & Design. Robinick has over 10 years of experience in digital design and is the latest member of Foresyte’s co-founding team. Through his keen eye for product design, he has brought new life to Foresyte’s product vision and is a key driver behind the company’s ambitious plans for travel. Robinick conducts user research, ideates user flows and wireframes, designs intuitive interfaces, and oversees the development of the app’s visual design.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
Travel, Fintech, Social Calendar, Travel Planner, Event Planning, budgeting, travel budgeting
LESSONS TO SHARE: What 3 key lessons from your startup product you’d like to share with aspiring entrepreneurs?:
This generation overwhelmingly prioritizes experiences > materialism, yet 67% of us don’t have a system for budgeting or planning our finances. Foresyte is the world’s first travel-centered planning app with unique (& patented) financial insights showing us the outcome before it happens so we can best prepare ourselves for life experiences ahead.
It’s time we reframe the approach. It’s time we have a solution that helps us be proactive as we plan for life’s fun and meaningful moments. It’s time we all have a little Foresyte in our lives.
HQ City: Chicago, Illinois, USA
Website URL: https://www.foresyteapp.com/
Number of Employees: 5-25
