[STARTUPS 101]: Waterful – Hydration Reminder & Tracker App

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NAME OF STARTUP: : Waterful – Adorable hydration reminder & tracker

THE IDEA: What is the problem being solved by your startup / business?:

Water is pretty crucial to your brain function. It boosts your energy, detoxes your body and helps keep your weight in check, among a bunch of other things. That’s quite a list of achievements for something that comes out of the kitchen tap.

Yet, studies show that 8 out of 10 people don’t drink enough water to benefit from it. Waterful is your opportunity to spoil yourself with proper hydration and beat the odds!

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

The founders of Waterful met at the Łódź University of Technology, Poland. In 2008, they set up one of the most successful startups in Poland, Listonic.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Millennials, fitness enthusiasts, productive people, students, pregnant women, the elderly, people concerned about their health

LESSONS TO SHARE: What 3 key product features from your startup journey you’d like to share with aspiring entrepreneurs?:

Waterful is a fun and friendly assistant that helps you benefit from a fully hydrated body. With multiple healthy challenges to take, friendly notifications to follow & our cute octopus to keep you company, the mundane task of drinking water turns into a fun habit. What’s more, unlike other water trackers, Waterful offers all its features and drink reminders for free. Available on Android and iOS.

City: Łódź, Poland

Website URL: https://waterfulapp.com/

Number of Employees: 1-5