COMFI: A Buy Now Pay Later Service For SaaS Customers

Image by Megan Rexazin from Pixabay

NAME OF STARTUP: Comfi Payments

FOUNDED IN (Year):2020

FOUNDER’S NAME: Amal Abdullaev

THE IDEA: What is the problem being solved by your startup / business?:

Comfi is a BNPL for B2B SaaS vendors.

Comfi integrates in your sales processes to help you sell more annual contracts by providing your customers with payment flexibility and access to annual discounts, while you get paid upfront.

Your customers sign up for annual, but pay monthly. You, as a vendor, get the whole some upfront.

Comfi takes the risks and collects from customers.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Once, we were running a small SaaS startup. We were always running out of cash paying for cloud hosting, storage, API providers, and other stacks.

We had to pay upfront for the tools we used. And we couldn’t enjoy the yearly discounts as we couldn’t afford losing 1 year’s liquidity and kept paying monthly.

That’s why we decided to build Comfi – to help SaaS providers hold onto cash and to help their customers have flexibility in how they pay and enjoy the yearly discounts.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? 

Our target customers are B2B and SaaS vendors

HQ City: Dubai, UAE

Website URL:

Number of Employees: 5-25

Connect On Twitter: @comfi_app