[STARTUPS 101]: Exirio – Track Your Net Worth & Invest Wisely

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NAME OF STARTUP: Exirio

FOUNDER: David Martínez de Lecea

THE IDEA: What is the problem being solved by your startup / business?:

Keeping track of one’s wealth and investments using time-consuming (or inadequate) spreadsheets, and often not having a real grasp on the performance and returns.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Am a computer scientist, INSEAD MBA and keen tech entrepreneur & investor

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Self-directed investors, expats, Individual investors.

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Exirio is a wealth insight app. We take tracking to a new level: all your wealth aggregated in one place, and the information you need to accurately understand what you own, and how it is performing. Exirio is the first step to better investment decisions and financial freedom.

HQ City: Dubai, UAE

Website URL: https://www.exirio.com/

Number of Employees: 1-5