[STARTUPS 101]: Featureflow – Helps You Release Your Product Confidently


NAME OF STARTUP: Featureflow

FOUNDER: Oliver Oldfield-Hodge

THE IDEA: What is the problem being solved by your startup / business?:

Time poor, risky releases, rollbacks, engineering bottlenecks and lack of control of continuous delivery processes.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Oliver has over 20 years experience in both enterprise and startup software engineering, working at top end institutions such as Atlassian, Accenture, Riot Games and major financial institutions.

Featureflow was born from a dislike of late night, time poor and risky releases, high pressure rollback scenarios.

Featureflow won a national weekend hackathon and was formed shortly after. Backed by folklore.vc and supported by Industrie&Co, Featureflow now has 60 global POPs and support available in 5 countries.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Medium-size SaaS developers, product owners, engineers, devops, cicd, testing, experimentation

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Full stack, multi platform, open-source SDKs for server, web and mobile.

Location City: Sydney, New South Wales, Australia

Website URL: https://www.featureflow.io

Number of Employees: 1-5

Company’s LinkedIN URL: https://www.linkedin.com/company/featureflow