NAME OF STARTUP: POPSMASH
THE IDEA: What is the problem being solved by your startup / business?
Running an Instagram giveaway is time-consuming and hard to do right, but they are the best way to grow and engage with your audience. For example, if you have thousands of entries, it can take hours to sort through and pick a winner.
If you take a shortcut and fail to pick a winner fairly and randomly, you risk getting reported to regulatory watchdog agencies.
If you use an app that does not use the officially approved APIs, your account can get banned since these apps violate Instagram’s terms of service by scraping and other prohibited behavior. POPSMASH solves all of these issues for users in a fast and easy way and provides additional tracking, validation, and insights.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?
We’re previous startup founders and met while working together at a public tech company. We decided to solve a problem our wives had as small business owners and content creators trying to run Instagram giveaways, which is one of the best ways to increase engagement and grow. It turns out a lot of other people had the same problem.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?
Creators, brands, small businesses, social media marketers, Instagram marketers and anyone else who wants to grow with Instagram with giveaways.
LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?
POPSMASH is the #1 free Instagram giveaway app to track giveaways, pick winners, see giveaway stats and grow faster. Run hassle-free Instagram giveaways with a few taps.
Just start your giveaway, and we’ll do the rest. POPSMASH is one of the few vetted and approved US-based service providers using the official Instagram API from Facebook to keep your account safe.
City: Claymont, Delaware, USA
Website URL: https://www.popsmash.com
Number of Employees: 1-5