STRABO: Manage Your Financial Assets Portfolio Across Countries



FOUNDED IN (Year): 2,020

FOUNDER’S NAME: Ben Waterman

THE IDEA: What is the problem being solved by your startup / business?:

The difficulties managing your finances across asset classes and countries.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Former professional track athlete. Graduate of the University of Oxford and the University of Birmingham. Professional experience spanning wealth management, venture capital and operations.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Millennials, professionals, internationals

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

Strabo is clarity in one click: a holistic overview of your bank accounts, investment accounts, crypto, pensions, real estate and alternatives across different countries, collated into one dashboard with seamless FX and forward-looking portfolio analytics.

Know what you’re worth at any one time, whether you’re on track to hit your investment goals and make complex financial decisions simple.

HQ City: London, England, UK

Website URL:

Number of Employees: 1-5