UXMetrics: Simplify Your Research With Card Sorting & Tree Testing

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NAME OF STARTUP: UX Metrics – Card sorting and tree testing made easy


FOUNDER: Sean King

THE IDEA: What is the problem being solved by your startup / business?:

UX Metrics makes it easy to run online card sorting and tree testing studies without limits, and without busting your team’s budget.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Sean spent 15 years as an interaction designer, user researcher and leading UX teams. He has consulted for startups, public Fortune 500 companies, and everything in between. He built UX Metrics to make measuring UX using time-tested methodologies easier and more accessible.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

UX Researchers, User Researchers, UX Designers, Product Managers, Web Designers

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

UX Metrics offers free tools to research, test, and refine any information architecture. Run unlimited online card sort and tree test studies with as many participants as you want, whether you’re a complete beginner or a seasoned research expert.

Card sorting will help you understand and optimize for your users’ mental models, while tree testing will help validate and optimize your information architecture so that you can make confident recommendations and design decisions.

UX Metrics studies are optimized for a great participant experience on any device, and you can invite participants to your study by providing them with the included shareable link.

You’ll get instant insights with crystal clear reports that can be easily shared with your clients and stakeholders.

HQ City: Seattle, Washington, USA

Website URL: https://uxmetrics.com/

Number of Employees: 1-5