Holidaying In Europe? Rent A Bentley Or Tesla From Lurento



FOUNDED IN (Year): 2015

FOUNDER’S NAME: Mihailo Dhoric

THE IDEA: What is the problem being solved by your startup / business?:

Easily find and book premium, luxury cars and supercars from 150+ small providers in Europe

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Mihailo is passionate and professional marketing executive with ten plus years experience in digital marketing, product development, e-commerce and advertising.

He delivers strategy and execution that generate profitable growth by focusing on processes, channel development and brand awareness. “Sleeves up” style – willingness to immerse without the assistance of a large supporting team or organization.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Luxury Travelers, Sports cars enthusiast, Businesses

LESSONS TO SHARE: What 3 key features from your startup journey you’d like to share with aspiring entrepreneurs?:

Lurento is a luxury car rental marketplace with the best selection of luxury and sports cars available in many European countries.

We offer a wide selection of high-end vehicles you can’t find anywhere else. Lurento effectively meets all requirements essential for luxury car hire clients.

Agile response and detailed information are a fundamental part of our business policy. Our goal is to make the traveling experience of our customers comfortable and effortless.

HQ City: London, England, UK

Website URL:

Number of Employees: 1-5

Profile Submitted By: Company Staff/Founder