DISCOVERED: Marketplace For Handmade Products By Artisans



FOUNDED IN (Year): 2015

FOUNDER’S NAME: Andrew Cameron

THE IDEA: What is the problem being solved by your startup / business?:

Discovered is a turnkey solution for Artisan businesses that are looking to sell internationally.

Discovered provides an online marketplace that includes a boutique level of consultancy services to the artisans in relation to marketing, photography and content creation support and also the operational support in terms of onboarding onto the platform and all customer service solutions.

Artisans are charged only when they sell an item, so there is minimum risk. We are an impact marketplace for handmade products, ethically crafted by skilled artisans in emerging countries.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Any individual looking to purchase unique products for themselves or others at a highly competitive price.

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share?:

We have gone through a major management change in 2021 and since then we have been leading a turnaround business that is leading to 1000% growth from Jan 2021 to Jan 2022.

We have generated 900k for our artisans in the last 2.5 years and reached over 1.4m in sales in the same time.

Our mission is to strengthen the jewellery artisan sector to create jobs, increase incomes and preserve ancient cultural traditions that respect the uniqueness of people and place.

HQ City: Wilmington, Delaware

Website URL:

Number of Employees: 5-25

Connect On Twitter: @dscvrd