NAME OF STARTUP: Press Jockey
FOUNDED IN (Year): 2022
FOUNDER’S NAME: Cahill Camden
THE IDEA: What is the problem being solved by your startup / business?:
We had a team of 6 content creators, a project manager, and our press requests were coming in fast and furious. I thought, “there must be a way we can optimize this. To speed this up.”
So I talked with one of my startup studio team members, and we figured out a way to automate a lot of our process.
It grew from there – becoming an idea for a fully fledge.
THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:
Came up with the idea 1.5 years ago. I needed a way to optimize our agency’s impact with the clients we had. We wanted to do more, with the same amount of resources. This seemed like the logical step.
WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:
If you’re looking to build brand awareness. If you’re looking to improve your SEO results with link-building. If you’re a business who wants to increase sales – then Press Jockey is the easy, in-bound PR tool for you.
LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:
1. Cut things down first. What is the core that drives value? Get to this first, before layering on other ideas. We have to constantly remind ourselves of this.
2. It’s way more work than you think – so be ready for it. You’ll likely feel you’re moving slower than you want. You’ll likely feel like there’s “so much to do”. There is. And you probably are moving slower than you want. So what? Keep going. It’s going to be way more work than you think – and that’s ok. If it’s a cool idea and you’re passionate about it, push forward anyway.
3. Go live often. We’re still growing, but we go live with updates every single day. We’ll likely keep this trend for as long as we can moving forward. Yes, things break, but you get fast feedback and make fast updates and changes. Go live often.
HQ City: Toronto
Website URL: https://pressjockey.com/
Number of Employees: 5-25
Connect On Twitter: https://twitter.com/thepressjockey