SLASH: A Browser Extension That Offers Instant Shopping Discounts



FOUNDED IN (Year): 2,022

FOUNDER’S NAME: George Anthony

THE IDEA: What is the problem being solved by your startup / business?:

Slash is bridging the gap between the real and online worlds with a simple strategy: creating a browser extension saving service that helps echo the positive shopping experience of finding a bargain in-store.

By signing up and linking your purchasing card, you will be able to browse any of their partner brands and receive instant discounts just like you would while shopping in-store.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

George joined in 2021. His core focus is to educate people to save more. He says: “Together with Slash we will 100% help UK shoppers become savvy ones.”

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

E-commerce, online shopping, B2C

LESSONS TO SHARE: What 3 key lessons from your startup journey you’d like to share with aspiring entrepreneurs?:

With Slash, you can go to the online stores you love, simply and easily hover over the price and see what you can save. All you need to do after that is go to the checkout and buy with Slash to secure your instant saving just like you would in-store.

HQ City: London, England, UK

Website URL:

Number of Employees: 1-5

Twitter Handle Of Company: @join_slash

(Profile Submitted by company’s marketing agency)