The Good Workshop: Innovative Design Thinking Automation Platform


NAME OF STARTUP: The Good Workshop

FOUNDED IN (Year): 2019

FOUNDER’S NAME: Fayssal Loussaief

THE IDEA: What is the problem being solved by your startup / business?:

The global economy will need to create some 500 million new digital solutions by 2023—more than the total number created over the past 40 years.

The challenges describe how significant players fail to effectively communicate goals, strategy, purpose and outlook with their employees, while employees demand more meaning & impact.

THE FOUNDER’S STORY: When and how did you come up with the idea for the business?:

Fayssal Loussaief is an award-winning Product Design Lead with a background in digital technology and a proven track record in innovating digital products and services, creating commercial value and building cross-functional innovation capabilities.

WHO IS THE CUSTOMER: What is the typical profile of your target customer? Where would they be located?:

Digital agencies, design thinking facilitators, CX directors, UX designers, Strategists, Innovation Managers, CXOs, Design Managers, CIOs, CPOs, and Small Business Owners.

Image by Gerd Altmann from Pixabay

LESSONS TO SHARE: What benefits from your startup product/service you’d like to share with aspiring entrepreneurs?:

Our company FLF Product Design is an award-winning company building a B2B SaaS solution to help companies and SMEs successfully shift towards a circular economy.

We envision a more equitable society by providing affordable technologies for open innovations and remote collaboration tied to sustainable development goals.

WHY WE DO WHAT WE DO – We are driven by the belief that more accessible innovation methods and advanced technologies increase trust in digital and will catalyse a new
trillion-dollar market — the circular economy.

HQ City: Auckland, New Zealand

Website URL:

Number of Employees: 1-5

Connect On Twitter: @flfproduct

Profile Submitted By: Marketing Agency